Tone and transform

Kick brassiness to the kerb and say hello to perfect pastel hues with the Pulp Riot High Speed Toners

It’s now easier than ever to create bespoke blondes with help from the Pulp Riot High Speed Toners. Available in a selection of intermixable shades,  there’s a tone for every colour creation.

Ash Toner

A beautiful soft olive base, the Ash toner is the perfect choice to cancel out any unwanted warmth on the hair. Leave on for a few minutes for a perfectly neutralised ash blonde, or leave on for up to 20 minutes for a smokey cool mushroom blonde, as created by L.A. artist @TheJesJewel.

Icy Toner

The bestselling Pulp Riot Icy toner has a bespoke blue/ violet base, which is great for removing any yellow tones in the hair.  Ideal for those looking to achieve perfect platinum on pre-lightened blondes, as created by colourist @KatKolors.

Silver Toner

This blue based toner creates a silver cool platinum on pre-lightened blondes. If you’re looking to create a deeper grey silver reflect, simply level to develop for longer. Model created by @Pulp Riot co-founder, Alexis Thurston, and left on for five minutes.

Transform colour creations and add a pigmented, pastel punch or rich, metallic tones  with the High Speed Toners from Pulp Riot.

Natural Toner

A favourite among the Pulp Riot artists, this violet based toner gives sun-kissed colour  with balanced reflects of cool and subtle warmth. This stunning balayage was created by Riot Squad member Hannah Button, using a mix of Icy and Natural toner for five minutes. Kylee Marie used Natural over highlights to give a luxury blonde finish with mirror shine.



Violet Toner

This violet based toner is best for cancelling out yellow undertones. Process for longer for highly pigmented pastel lilacs and soft violets.


Rose Gold Toner

This red and  gold based toner is the most versatile and is ideal for giving a deeper golden hue to a brunette balayage. Alternatively, it can be used on a pre-lightened level 9 or 10 to give a softer rose gold finish. It can also be left to develop for 20 minutes for an intense, deep pink.



Pulp Riot’s commitment to using the best ingredients means that hair is healthier, allowing for longer lasting beautiful colour. Join the global Instagram hair community @pulpriothair, and be part of the UK scene @pulpriot.uk.

Pulp Riot is Available at Salons Direct, Capital Hair & Beauty, Alan Howard and Aston & Fincher. To find out more about Pulp Riot, along with a whole host of education on Pulp Riot TV, click here. 




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