Hair brand unveils cash grants to help eight salon owners in Coronavirus crisis
SheaMoisture UK has launched a £40,000 fund to support UK minority owned salons survive during Covid-19, supporting the communities that have been disproportionately affected by the pandemic. The move comes after the success of the 1 Million Dollar Community Commerce Fund that was launched in April to support minority businesses in the USA.
The SheaMoisture UK Community Commerce Salon Relief Fund will gift three grants of £10,000 to three separate salon owners, and five grants of £2,000 to five different salon owners. From 18 May to 31 May, minority salon owners are being encouraged to enter the fund via social media at SheaMoisture UK’s Instagram page @SheaMoistureUK, and here.
Winners of the fund will be selected by a judging panel that includes editorial and celebrity stylist Stefan Bertin; entrepreneur and founder of Treasure Tress, Jamelia Donaldson and natural hair influencer and owner of O So Curly, Shannon Fitzsimmons, aka UKCurlyGirl. They will also be joined by entrepreneur and founder of WCAN and Oja, Mariam Jimoh.