A fresh start with Alterna

by | 6 Oct 2022

Promotion – Alterna

You’re in the business of making people feel great about themselves. Encourage clients to refresh and reinvigorate with Alterna’s new Renewing Scalp Care line

Whether clients are opting for luxuriously long, relaxing baths or a zingy cold shower to start the day, self-care moments are a great way to sort out what’s going on in their head. Encourage them to take those experiences a step further by introducing transformational self-care elements to their regime.

Alterna is bringing its luxury vegan heritage to the scalp care market, with the launch of the three-part Renewing Scalp Care collection. Featuring sense-soothing textures and scents that elevate every bathing experience, clients’ everyday hair wash can become a rewarding, relaxing self-care ritual.


The Scrub-to-Foam gently cleanses and exfoliates, leaving the scalp feeling calm, soothed and hydrated.

Peppermint Leave-On Treatment

The Peppermint Leave-On Treatment leaves the scalp feeling moisturised with a unique, invigorating aroma.

Hemp Leave-On Treatment

The Hemp Leave-On Treatment nourishes and moisturises the scalp to leave it feeling calm and soothed.

The products are vegan, clinically tested, and built upon Alterna’s exclusive Scalp Moisture Complex, for an experience that leaves the scalp feeling refreshed and moisturised due to premium, skincare-led ingredients.

Featuring sweet almond oil, white charcoal, sea salt, peppermint, tea tree oil, and hemp seed oil, the collection certainly taps into clients’ expanding awareness of key skincare ingredients!

Alterna has deep heritage in bringing skincare solutions to haircare. Renewing Scalp Care gives clients the treatments they crave, with massage techniques and the Alterna sensorial experience that transforms a chore into a luxurious, rewarding ritual.Suzanne Dawson, global general manager, Alterna Haircare

Offer clients a new treatment boost for their daily hair rituals. For more information visit alternahaircare.com, and to become an Alterna stockist click here >

Read our feature on the rise of skincare ingredients in haircare here

Sign up for FREE access to the Salon Smart HUB

Creative HEAD on Instagram