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A step-by-step guide to entering Most Wanted

Creative HEAD is 21 years old in 2021 – and we’ve taken that fact as an opportunity to shake things up a little! There are a few changes to the way you enter this year’s competition, so let us take you step by step through the process…

A step-by-step guide to entering Most Wanted

Step 1 – Choose your category and create your Most Wanted 2021 digital entry

There are 13 Most Wanted categories this year, covering everything from creative excellence to business smarts, and including the brand-new Texture Expert and Sustainability Hero categories. So choose the category (or categories) that suit you best and make sure you follow the relevant criteria when compiling your entry.
IMPORTANT! All entries must be submitted in digital format – the judges will be looking at your entry on a tablet or laptop.

Step 2 – Submit an application form to obtain your unique reference code

Click here to complete and submit a Most Wanted application form. This will generate a unique Most Wanted reference code that is unique to you, and which you must use to label your entry when you submit it.
IMPORTANT! For every entry you submit, you need to complete a separate application form. 

Step 3 – Submit your entry via email or file transfer by 5pm Monday 14 June

Label your entry files according to the instructions and email it to mostwanted@alfol.co.uk by the entry deadline of 5pm on Monday 14 June. You’ll receive a note within a week to let you know that your entry has been received and logged.

Step 4 – Your entry is judged

The Most Wanted 2021 judging will take place on Monday 6 July 2021, with panels of experts from inside and outside the industry scrutinising your work. Think Vogue journalists, Central Saint Martins tutors, fashion designers, session stylists, entrepreneurs, talent agents, MBEs, OBEs – and more!

Step 5 – Have you made the finals?

On Wednesday 8 July we’ll publish a list of the names that have made it through to the Most Wanted Grand Final – five finalists in each category. Sign up here and you’ll be first to hear of any competition updates, including when the finalists are released.

Step 6 – The Grand Final

If you’re a Most Wanted 2021 finalist, your next stop is the Grand Final on Monday 6 September, a sensational night featuring hundreds fabulously dressed VIPs rocking the red carpet and celebrating our winners. If your name is read out, you’ll take to the stage to receive your Most Wanted trophy, so you’d better have a killer acceptance speech at the ready!


Most Wanted 2021 / Dates and deadlines…
Competition closes: 5pm, Monday 14 June
Judging day: Monday 5 July
Finalists announced: Wednesday 7 July
Grand Final: Monday 6 September
Questions: events@alfol.co.uk
or call +44(0)1434 610940
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