Indola UK ambassador and freelancer Abbey Smith shares how to make this Christmas season the most profitable
Christmas – it’s the big moneymaking season in the hairdressing calendar. While we hear a lot about salons and their festive plans, what about freelancers? Indola UK ambassador and fellow freelancer Abbey Smith shares what you could be doing differently to get more money in your pocket…
CH: Should freelancers be offering new services to tempt clients to spend more over Christmas?
AS: An added service for the Christmas period could be something as simple as a festive blow-dry, maybe slightly discounted to encourage people to book in for their Christmas parties.
CH: How can freelancers encourage early bookings from their clients?
AS: I’ve been saying to my clients since August when they come in for their hair appointments to book ahead and get their appointments in up until Christmas to avoid disappointment. A great way to remind people to get booked in is via social media. You can use Stories on Instagram to alert your clients and detail dates that are available still.
CH: Salons stock Christmas retail gift sets, should freelancers be doing the same?
AS: Personally, I don’t do Christmas gift sets for fear of buying them in and them not selling! I tend to recommend shampoos and conditioners throughout the year to clients to prolong the condition of their colour, so I’d only sell in the Christmas period if they had run out!
CH: How can freelancers ensure ongoing customer loyalty from clients in the new year?
AS: January is always quieter for hairdressers so offering discounts on certain services is always a good idea to encourage clients to come in. This could be a basic 20 percent off any service, or if you don’t want to lose money, then a simple free blow-dry or treatment with every colour works wonders.
Catch Abbey at the next SELF/STYLED SUNDAY on 29 October, where she will take part in an Indola Masterclass on colour work and long hair cutting and styling. To attend, sign up for FREE here