How to successfully expand to two salons

by | Dec 25, 2023 | Business, People

Expanding from one salon to two is no mean feat! From team management to the client journey, Simon Tuckwell, owner of Tuckwell & Co, discusses the lessons he’s learnt

Simon Tuckwell

“Running a hair salon takes hard work, dedication and perseverance – as well as having a huge passion for the industry itself. You naturally must dedicate a majority of your life to ensuring your endeavours are successful and that your team are given the best chances possible to grow. This task, of course, becomes all the more important when you decide to expand your business and open salon number two.

It can be a difficult enough task to divide your time between the duties of one location, let alone a second one! Which is why my most crucial piece of advice to anyone endeavouring to do this, is to ensure you have a strong team of people around you. Over the last year, I’ve expanded my management team to ensure that every aspect of the salon is focussed on, with no stone left unturned. I’ve hired individuals to focus on particular areas of the business, such as social media and marketing, team management and general salon upkeep. This gives me the time to focus on my column and ensure a smooth running of my brand. 

Previously, I was having to multitask and juggle the jobs of a whole team, which I knew would eventually become too much mentally and physically, and risked becoming detrimental to the salon. I knew the wisest overall decision would be to ensure that all bases were covered. Instead of time being divided between important tasks, these tasks had time dedicated specifically for them.

Tuckwell & Co Nottingham
Tuckwell & Co Derby

Of course, these tasks would then grow tenfold with the takeover of another salon, bringing twice the amount of work to our team. A strong passion for the industry is crucial, as opening a salon is such a huge task and takes so much mental strength and dedication to be a success. Our team from Nottingham has banded together during the opening of the second salon, ensuring they lend a hand with any jobs needed to make a success of the venture.

During this time, you must ensure the original salon is not neglected, dividing your attention between the two places sufficiently where you can. This is why the assistance of a strong management team is highly important, as they can provide crucial support completing tasks in the two locations that one person wouldn’t have time for. I try my very best to divide my time in such a way that I can be at both locations throughout the week, keeping an eye on operations and assisting wherever I can to make the process as smooth as possible. You of course want your brand to be mirrored in your second salon, so there is a true feeling of cohesion between the two places. I feel I have a keen eye for this, having spent the last five years perfecting our Nottingham space.

Tuckwell & Co team member
Tuckwell & Co team
Tuckwell & Co team member

There is no doubt in my mind that you need a strong team behind you to make a success of running more than one premises. As much as you can put all your energy and determination into perfecting your salons, it is equally as important that your stylists and other managers share your vision for the business. If you work together as a collective to keep the salon thriving and give clients the service of their dreams, your business can be a roaring success.

It can seem an almost impossible task running multiple businesses alongside one another, but it is completely achievable with the right people assisting you. You just need to ensure you keep your vision for the brand at the forefront of your mind and make all decisions with the client journey in mind. Once you realise the experience you want your clients to have in your salon, everything else comes quite naturally.”

 

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