Celebrating the 35-year milestone, Andrew Jose pays tribute to the clients who have been part of the salon’s history
Andrew Jose is celebrating 35 years in his Charlotte Street salon this year. To mark the impressive milestone, his heartwarming new book features clients from aged 14 to 92, and captures the diversity in people who have stepped through the doors of the salon since its launch in 1988.
The imagery, shot in the salon once a month by Andrew’s great friend and long-time collaborator, photographer Jason Joyce, is reflective of the salon and its evolution over the years. It presented an opportunity for the whole team to be involved, assist on the shoots or invite clients to feature in the book. They all had the opportunity to experience a photo shoot and to learn about the intricacies of the process. Andrew and Jason set out with a vision to depict the bustling London salon, which is depicted wonderfully in the end result.
“The story of the Andrew Jose salon is all about our clients. Without them, we simply wouldn’t still be here. So, what better way to pay tribute to some of our favourite faces than with a book?” says Andrew. “Many of our clients have been coming to us for over 10 years, some have been with us throughout the whole journey. We’re fortunate to look after so many fascinating, inspiring and loyal people. It was hard to whittle down to just a few of our favourites but I think this snapshot sums up who we are and the rich diversity of the people we love to serve.”
To celebrate the launch of the book and mark 35 years on Charlotte Street, Andrew and the team opened the salon doors for a very special party. Creative HEAD were kindly invited along to celebrate, alongside the team, clients, press, friends and supporters of the salon, with the evening generously sponsored by Revlon Professional.
Iveta – Anthropologist
Samia Fouda – finance author
Lilly Bridger – model
Reflecting on the past 35 years, Andrew says: “Honestly, I wouldn’t change a thing. To me, it’s the ideal workplace. Open, spacious, bright – I love being here.” He credits his success to pure enjoyment. “It doesn’t feel like work to me. I love watching my team get better and better – teaching, and coaching people. Doing hair is the easy part – it’s fun, it’s rewarding. There’s nothing else I’d rather do.”
In the early days of Andrew Jose salon, despite being a relatively quiet area, there were two notable businesses nearby: Saatchi and Saatchi and Channel 4. Co-founder of Saatchi and Saatchi, Maurice Saatchi, was one of Andrew’s first clients, before himself and his creative team became regulars. Saatchi did two campaigns for the salon, launching them into the advertising world and securing their slot as a mainstay of the creative hub that grew around the street in subsequent years.
The book is available in digital format and has also been produced as beautiful, limited-edition hardback.