Be part of the Refillution with AUTHENTIC BEAUTY CONCEPT

AUTHENTIC BEAUTY CONCEPT is stepping up their game when it comes to sustainability, launching a new generation of their Refill Bar in a bid to create a more circular economy that benefits the environment, the client and the salon

Promotion – AUTHENTIC BEAUTY CONCEPT

They’ve also saved new plastic from 500,000 products by using post-consumer recycled plastic. Products that come in boxes are packed in a climate-neutral folding boxes, which helps support clean oceans through a donation to Plastic Bank, a charity which pays people to collect and recycle plastic waste.

And this new initiative is set to increase the brand’s eco credentials with a refillable system that allows clients to join the fight for a more sustainable future. Of course, recycling is important, but this comes at the ‘get rid’ stage of a product’s lifespan. Refilling helps to ‘close the loop’ and significantly reduce both packaging and product waste. “The Refill Station is the easiest way to reduce plastic waste, while keeping a professional, quality product,” says Matt Dubet, founder and creative director Lisbaeta Salon, Lisbon.

How does the Refill Bar work?

The idea is simple – clients bring their bottle back to do their bit for the environment. After an expert consultation, clients will receive their prescribed product(s) in a 250ml retail bottle made from 90 per cent Post-Consumer Recycled (PCR) plastic.

The bottles also come with Forest Film labels (the first wood-based film label material in the market, certified by ISCC). Once they’ve used it all up, the bottle doesn’t go into the bin, or even the recycling – instead, it’s brought back to the salon to be refilled and the cycle starts again. Each 250ml retail bottle can also be reused at least five times, generating a saving of 83 per cent less plastic.

It’s time for us all to join the Refillution and do our bit for the planet. Find out more by visiting www.authenticbeautyconcept.co.uk.