‘Beautiful Punk’ by Servilles

Demonstrating radiance in rebellion, Servilles – from Auckland in New Zealand – show that buzzcuts needn’t be basic in their new collection, ‘Beautiful Punk’.

“I wanted to start off the day with a really organic shoot, creating as we went,” explained salon owner, Paul Serville. “The look was inspired by the latest Davines Imprinter tool, which was recently created by Angelo Seminara, but I wanted to use it in a completely different and new way.

“I was curious about the effects that could be created on shorter hair and wanted to create a look that was beautiful, but a bit punk and slightly outré at the same time,” he added.”The model’s hair was bleached blonde a week before the shoot, then it was clippered off evenly on the day so the colour showed tiny regrowth.”

“As we wanted to create as we went along, we started the look with no hair and added aspects as the creative process developed. We introduced elements of the Imprinter pattern, changing the look but keeping a very similar theme running through the shoot.

“It was a wonderful creative day, and our photographer, Andrew O’Toole, actually flew out that night from New Zealand to London, to shoot the next Davines collection… by none other than Angelo Seminara!”

Hair: Paul Serville and Gael Withers
Make-up: Lockie Stonehouse
Photography: Andrew O’Toole
Styling: Victoria Harvey

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