It seems the UK jobs market is going to experience a massive boost over the next 12 months courtesy of the hair and beauty industry. Sally Salon Services’ fifth annual Beautiful Britain report, released today, shows that British salons are set to create a total of more than 37,000 apprenticeship positions and jobs across the country this year alone.
The report also outlines how a huge 98% of salons and mobile workers in the UK plan to increase or maintain their staff levels over the next 12 months, with only 2% saying they plan on cutting back. Plus, with nearly half (43%) of businesses planning to hire at least one apprentice this year, that means salon owners will add a whopping 23,165 apprenticeships and 13,951 jobs to the UK economy in 2016.
According to the survey, 76% of the nation’s salons said 2015 was a good year for business and nine out of every ten reported high levels of optimism for the year ahead, with hope highest in Scotland, Wales and the West Midlands. 66% of professionals also said they’d seen and continue to see an increase in the amount people are willing to spend in salon and on services, resulting in more frequent visits.
“As an industry, we’re known for our role in nurturing young talent and creating apprenticeship opportunities across the UK,” said Michael Dewey, Managing Director of Sally Salon Services UK and Ireland. “[Our research has found] that 43% of professionals join the industry between the ages of 16 and 20… and with three-quarters of professionals seeing hair and beauty as their career for life, it’s a great time for young people to be joining the industry.”
Other sections of the report reveal that although individual treatment prices still haven’t recovered to pre-2012 levels, the lower cost of visiting the salon means clients are treating themselves more frequently. Annual treatment spend for women across 12 months is now £876 – up £174 (19%) from last year. Men have also followed suit, with gents spending 23% more than they did in 2015.
In fact, men’s grooming is booming in the UK, where men now make up a fifth of all beauty customers. 97% of businesses surveyed reported that male customer levels have either increased or stayed the same over the past 12 months and bookings for everyday treatments like shaving are up by 59%. Men in the North East take the title for the most well groomed when it comes to hair removal, with the average man in the region ‘indulging’ in treatments every four weeks compared to every eight in 2015 – that’s an extra seven treatments a year.
Have you seen a surge in male clientele recently? Are you a barber basking in the boom? Let us know on Facebook or Twitter, and don’t forget, we’ll also be discussing the growth of all things grooming at our next Coterie event (April 25)!