By your side at every step

Ensure your skills and your business are always moving forward with the perfect partnership

When you look for a partner in business, the same rules apply as when you look for a partner in life. Someone who inspires and excites you… Someone you can also trust and depend on… A partner who is there for you through good times and bad… L’Oréal Professionnel Paris has worked hand-in-hand with hair artists for more than 110 years, believing more than anyone else in your skill, your expertise and your professional difference.

At the heart of this incredible, enduring relationship: a collaboration between L’Oréal Professionnel Paris and hair artists to create exciting, pioneering products and experiences that drive women into your chair. It’s this intimate relationship with the pro community that makes L’Oréal Professionnel Paris such a reputable brand among consumers – it’s a name they feel close to, that they too can trust.

“What we look to achieve in our labs is to make your job easier. I want you to know that L’Oréal is entirely at the hairdresser’s service”Eugene Schueller, founder, L’Oréal

And it’s all backed up with the unique style DNA of the brand – a finger on the fashion pulse that injects excitement and newness into everything this brand does, says and creates. This modernity, this freshness, ensures your skills and your business are always moving forward – giving you a point of difference that continually attracts new clients to your doors. That’s the perfect partnership.

In 1909 Eugene Schueller invented a safe professional hair colour, and in doing so created L’Oréal Professionnel Paris – a brand that would always focus its expertise and research on professional hairdressers, a trade that Eugene considered an art form.

When he started out Eugene was supported by 50 hairdressers, testing his formulas, assessing product performance and participating in workshops. Today, more than 1.5 million hairdressers around the world are part of the L’Oréal Professionnel Paris community.

  L’Oréal Professionnel Paris founder, Eugene SchuellerFounder Eugene Schueller

Now, more than ever, hairdressers are a crucial part of the community, you only had to see the clients flocking back to their stylists after the first lockdown to know that. Working together with L’Oréal Professionnel Paris, you can achieve the kind of physical and emotional transformations that boost self-confidence and pride in your clients. Isn’t that what being a hairdresser is all about?

Team with L’Oréal Professionnel Paris in 2021. For more information call 0800 030 4034 (UK) or 1800 535 616 (Ireland)

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