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Capitalising on the balayage boom

Wow clients with your professional expertise and the incredible results you can deliver with L’Oréal Professionnel Paris French Balayage

Now is the time to showcase what your clients most appreciate about you; your artistic eye‚ your talent for tones‚ your understanding of their needs.

Women want balayage. It’s as simple as that. The trend has accelerated in recent years, with the technique on so many clients’ lips as they take a seat in the chair. Balayage appears in the top searches for ‘hair colour’ on both Google and Pinterest, confirming the experience of hairdressers up and down the country. The movement is driven by a desire for a subtle yet uplifting finish, with nearly three-quarters of women (71 per cent) agreeing that they prefer a natural-looking colour result.*

Luminous, flattering colour results are sought-after by many clients, with women seeking out balayage regardless of their age or style. With the flexibility and personal touch of a balayage service, there’s something for everyone. It’s also a perfect stepping-stone for non-colour clients – the desire to keep hair natural-looking is the second most popular reason why clients shy away from colour services.* The beauty of balayage is that it can be dialled up or down, from subtle face-framing to a dramatic transformation. Turn this aversion on its head, and balayage becomes a great recruitment tool for the colour-cautious clients who dread high upkeep and obvious roots.

While you may worry how this balayage boom will affect your clients’ frequency of visit, L’Oréal Professionnel Paris is here to let you know that harnessing this drive can see your returns rocketing. That’s because balayage is the ultimate professional service – and the client knows it. Clients who may be tempted to touch-up their hair at home but would never dream of trying to imitate the intricate painting of a professional balayage service.

L’Oréal Professionnel Paris has captured this attention, analysed client behaviours, and curated the ideal Balayage Blueprint for salons and colourists to follow. Turn this trend into a winning technique that’s suitable for all clients and celebrates the artistry of the professional with the L’Oreal Professionnel Paris French Balayage service a new approach to drive rebooking and create long term value for your clients and your business.

*Salon Behaviour Tracker 2CV Wave 2: April 2020. Survey: 1,017 women across the UK, aged 16 to 75.

Discover how L’Oréal Professionnel Paris French Balayage can revolutionise your colour menu and keep clients returning regularly with the Balayage Blueprint education.

See first-hand what French Balayage can do for your business, visit lorealprofessionnel.co.uk or lorealaccess.com. Or call 0800 030 4034 for more information. 

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