Ready, set, hydrate

Hydration that won’t weigh hair down

24-hour hydration is HERE

This is THE solution to fine and dehydrated tresses

Thirst Aid Treatment

Introducing a new look AND new technology

Quench Thirsty Hair With Moisture Recovery

Say hello to ultimate softness and manageability

Hot style. Zero heat!

Introducing no-blow styling freedom for all

Ditch the dryer

Polish, control and enhance clients’ natural texture

Dreams do come true!

Give clients the blowout of dreams

Speed up your blow-dry

Create a ‘do that’s  shiny, smooth and luxuriously soft

The Perfect Pairing: Effortless Waves

Create in-demand styles with ease thanks to these perfect styling partners from JOICO

Elixir of life

LumiShine YouthLock from JOICO will have clients believing you can work miracles

See it. Feel it. BELIEVE it.

Press play on Defy Damage from JOICO

Dazzle your clients

Shimmer with JOICO InstaTint

WATCH True Blue and Kelly Green by JOICO in action

Watch how this multicoloured look was created