The JOIcolor System

The JOI of healthy hair

Salon I-Deas by JOICO

Creative talent is only limited by one’s imagination

Create healthy hair every day

Meet the daily-use wonder spray

An Education Experience Like No Other

A spectacular week-long getaway for hair professionals

Blonde Ambitions

Deliver the healthiest blonde yet

Enter Another Dimension

Get more depth with every colour creation

Meet the Masters

Get to know JOICO’s new guest artist director and brand ambassador

Up the Intensity

Put your client in the spotlight

Clash Collection

Clashing colours and opposing cutting techniques