As the industry continues to celebrate  texture like never before, Sam and Lisa share their experiences of working with natural movement and texture on set, location and in the studio

As the founder of WIG London, and the ‘education nation’,  Lisa Farrall firmly believes that everybody should be able to walk into any salon and get their hair done. “This is why I’m on a mission to make the industry texture neutral. Knowledge is power, after all. No hair is the same, and that’s the same for all different textures of hair,” she explains.

“When creating natural looking texture, it’s important to realise curls aren’t perfect. Curls can be unruly and uneven, so always curl the hair in different ways” she adds. When it comes to styling an array of textures on set, product choice is also absolutely key for prepping the hair. “Don’t forget to feed texture and curls – keep the hair hydrated by putting oils back into it,” Lisa advises.

When working on any editorial shoot, Lisa also suggests keeping a selection of tong sizes in your kit, as this will ensure you have a range of tools on hand for different curls types and textures. Her current go-to?  “It’s got to be the BaByliss PRO Titanium Expression Curling Tongs, there’s six sizes, so I know I’m always covered!” she proclaims.

And when it comes to finishing touches, sometimes less really is more! “Don’t over touch or over play with the texture! It’s tempting to keep touching the hair but know when to walk away.”

Having worked with a variety of hair textures throughout his career, Sam Burnett is passionate about creating great hair, for every hair type. “Working in such a diverse city as London, and across various fashion teams, I have been privileged to work with and learn about many hair types. Hair is a person’s ultimate self-expression and every texture must be celebrated,” he says.

Whether working in the salon or on an editorial shoot, Sam believes it’s so important to have a thorough understanding of every hair type, and how it may respond to heat, colour and product, as this will ensure you can get the best from the hair. “When working with a model or client, I find it is also  good practice to ask them about their hair heritage, as this will give me a better understanding of how to work with it, he explains. “I also ask them how they manage it, as this often gives invaluable insight,” Sam adds.

When creating different textures on a shoot, Sam is a firm believer in working with and adding to the hair’s natural beauty. “Product choice is often key, and for tight curls, less is often more,” he says. “It is so important to showcase a variety of hair textures, as it helps to break down societal messages that tell us we should all look a certain way,” Sam affirms. ” It can empower people to celebrate their uniqueness, especially young people who look to visible, relatable role models to boost their confidence.”

See more from our October cover story >


*PPE guidelines were adhered to, new measures have been implemented since this shoot took place.