Twenty years in business is a big deal. So you kinda want to celebrate it in a big way. A 52-page photo-shoot in our September 2020 issue was the epic undertaking we chose to mark two decades of Creative HEAD and the brilliant collaborators who helped us along the way. And when the BaByliss PRO team rocked up on set, the sparks truly started to fly…
BaByliss PRO ambassador and director of QCut
Hairdressing and fashion have always sat side- by-side, and for BaByliss PRO, Syd Hayes has been the link between the two, leading the brand through countless seasons backstage at Fashion Week. Each project we work on with Syd is met with the same energy and enthusiasm that makes even some of the craziest ideas come to life. He is deeply rooted in the fashion industry and brings a new level of creativity and energy to every season, crafting new techniques and pushing boundaries to make each idea more wild and genius than the last.
BaByliss PRO ambassador and creative director at Joe and Co
Jody Taylor is about more than just male grooming. He fuses his traditional barbering skills and knowledge with his creative approach to editorial work to create a link between grooming
and fashion. Each of Jody’s hair looks comes with context, often playing on subcultures or style references that give his work an extra dimension. Male styling is a huge part of BaByliss PRO and collaborating with Jody means that the brand always stay focused and current.
BaByliss PRO ambassador and owner of Percy at Percy & Reed
Paul Percival has become BaByliss PRO’s resident trendsetter and understands the brand and what it’s looking to achieve. He comes at a project from both sides – creatively and commercially – always creating beautiful, aspirational and wearable hair. Paul’s natural habitat is the music industry, working on album covers, backstage at shows or on tour with artists. The inspiration that comes from working with such talented people is the fuel he needs to create consistently gorgeous hair.
Main portrait: Jon Baker
Fashion: Mekel Bailey at Undercranked assisted by Max Brogan, Elz Harding, Ethan Legarta, Connie Lewis and Jadzia Scott
Make-up: Stefan Jemeel at Stella Creative Artists uing Glossier; Lesley Vye using MAC Cosmetics
Models (in order shown): Surina Whall at IMG, Lawrence Perry and Harry Westcott at Select, Maya Percival at Next
BTS imagery: Jon Baker and Creative HEAD team