#CHTurns20: Love from ghd

by | Sep 1, 2020 | Creative HEAD Shoots

Twenty years in business is a big deal. So you kinda want to celebrate it in a big way. A 52-page photo-shoot in our September 2020 issue was the epic undertaking we chose to mark two decades of Creative HEAD and the brilliant collaborators who helped us along the way. And our friends at ghd, who know a thing or two about innovative style, were top of our guest list…

ZOË IRWIN
ghd UK ambassador and creative director at John Frieda Salons

ZOË is ghd’s resident Queen of the Blow-Dry and a true fountain
of knowledge in the world of hair trends. From her immersion in fashion and her travels around the globe, she observes how real women wear and style their hair, capturing and translating this into the work that she does for ghd – with every campaign grounded
in beautiful, wearable hair (with an on-trend twist or accessory never too far away!). Her passion for, and dedication to, hair shines through, and she continues to share her incredible experience as
a mentor to the brand’s Style Squad programme, setting unique projects and unforgettable experiences to nurture and develop the next generation of stylists. Zoë has been a part of the ghd family for 10 years, and we can’t wait to see what the next decade will bring!

 I feel a voluminous blow-dry represents me and my 10 years at ghd. This has a bit of an ’80s feel – full of volume but equally quite teased, too. I wanted it to be pretty huge but have a real softness and gentleness, and I wanted the fashion styling to have a Chloé aesthetic – pared down, feminine and really, really pretty. Zoë Irwin


CHARLOTTE MENSAH
ghd creative artist and owner and artistic director of Hair Lounge

Charlotte’s exceptional skills  and love of hair extend into everything she touches, from her immaculate Portobello Road salon to her remarkable charity work in Africa, empowering women through hair education. As a celebrated industry authority on natural, textured and mixed heritage Afro hair, Charlotte brings a fresh, inimitable and authentic approach to her work at ghd, fusing traditional styling techniques with an innate ability to embrace and implement new technologies. An entrepreneurial innovator who is reframing the world of fashion and beauty, ghd is delighted to have welcomed Charlotte into its family.

 My look features a trio of textures – the straight-back corn rows, the ’70s shaggy fringe and the big, puffy pony. I feel hair’s been over-styled for the past 20 years, so I wanted to showcase effortless styling with ghd tools and just bring out and embrace natural, God-given texture. Charlotte Mensah


ADAM REED
ghd global brand ambassador and founder of Adam Reed London 

With more than 20 years of experience in the industry, it’s no surprise that Adam’s eponymous salon is home to an impressive array of clients, ranging from runway and red carpet stars through to London’s leading beauty editors. Adam is a true believer in the transformative power of hair, and intrinsically knows how to make women look and feel unstoppable! His extensive experience in the fashion, film and music industries makes him an authority on style; and seeing him work is a joy to behold. His limitless enthusiasm, passion and energy spill into every creative project he leads at ghd, whether on-set running a global campaign shoot, or defining the looks that will rule the runways at Fashion Week.

 I chose this because it has an aesthetic I love. It’s a soft, tousled, street wave – a wave that’s easy to wear. It’s got the preparation that you would have seen in the ’70s – it’s quite full of product, and it looks that way, but it just looks really modern – and that’s what I love. Adam Reed

There has always been a special connection between our brands and our partnership remains unique. We stand for so many of the same values: passion, education, innovation and motivation. In particular at ghd we value those who hold the industry’s future in their hands: the new talents, the rising stars. Giving them an opportunity to shine is something which gives us immeasurable pride and is why we are so passionate about sponsoring The It List. Over the years we have seen so many talented young hairdressers win It List awards and then go on to enjoy stellar careers. We love that ghd can play a part in helping shape the future of the industry. Antony Strianese, ghd managing director, UK & Ireland

Main portrait: Jon Baker
Fashion: Sam Carder at Stella Creative Artists
Make-up: Tricia Woolston using NARS
Models (in order shown): Natasha Kasatkina at Body London, Kyra Tavernier at The Hive Management, Amelia Feltham at The Hive Management
BTS imagery: Jon Baker and Creative HEAD team

The photoshoot with ghd took place before the latest guidelines regarding PPE for hairdressers were released.

Creative HEAD on Instagram

A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀 Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown. #hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
17 hours ago
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FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
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FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀 Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators. Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships. Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket! #SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
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There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
2 days ago
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Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨ A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
2 days ago
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In what we’re dubbing ‘Super Sunday’ at London Fashion Week, we also headed backstage with Most Wanted Legend @annacofone for the @holzweiler show with @authenticbeautyconceptuk 🤍Anna and the team enhanced the natural texture of each model, delivering a super flattering finish packed with hydration and shine, with a small silhouette close to the head. Key products included the Enhancing Water, Flawless Primer and Indulging Fluid Oil.The end result was relaxed, effortless hair which worked perfectly alongside the statement, oversized silhouettes of the clothing.#londonfashionweek #lfw #authenticbeautyconcept #holzweiler #naturaltexture #sessionstylist #sessionhair #catwalkhair #runwayhair #bts #behindthescenes #naturalhair
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2 days ago
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5/9
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement.The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨ Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement. The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
2 days ago
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6/9
We had a serene start to our Sunday at @eudonchoi with @authenticbeautyconceptuk and hair lead @adamgarland__ 🤍Enhancing the natural texture of the hair through heavy use of Airy Texture Spray, Adam then used a balloon to encourage some texture in the middle of the hair sections as well as using small amounts of the Working Hairspray. The overall vibe to the hair was all about balance and flow, working to enhance the silhouette and contour before adding a low pony at the nape. Simply stunning! #londonfashionweek #lfw #eudonchoi #aw24 #sessionstylist #sessionhair #bts #behindthescenes #authenticbeautyconcept #lowponytail #naturaltexture
We had a serene start to our Sunday at @eudonchoi with @authenticbeautyconceptuk and hair lead @adamgarland__ 🤍 Enhancing the natural texture of the hair through heavy use of Airy Texture Spray, Adam then used a balloon to encourage some texture in the middle of the hair sections as well as using small amounts of the Working Hairspray. The overall vibe to the hair was all about balance and flow, working to enhance the silhouette and contour before adding a low pony at the nape. Simply stunning! #londonfashionweek #lfw #eudonchoi #aw24 #sessionstylist #sessionhair #bts #behindthescenes #authenticbeautyconcept #lowponytail #naturaltexture
3 days ago
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7/9
It’s a grand ol’ show to prepare for this evening as @richardphillipart leads the hair team for @patrick__mcdowell A/W24. 🤩Using @myorganics_uk Richard and team created bouffant styles, “inspired by opera divas of the past” for 21 models, as well as natural, textured hair looks for 20 additional singers and musicians as part of the opera cast and live orchestra for the show. The looks worked with a variety of hair types and textures, resulting in stunning, striking silhouettes.Excitingly, Richard has a previous and current mentee from the Creative HEAD Activator programme on the team and is due to head to Paris Fashion Week for his debut as hair lead at a PFW show. #hair #hairdressing #hairdressers #hairstyling #hairstylist #lfw #lfwaw24 #AW24 #londonfashionweek #fashionweek #patrickmcdowell #richardphillipart
It’s a grand ol’ show to prepare for this evening as @richardphillipart leads the hair team for @patrick__mcdowell A/W24. 🤩 Using @myorganics_uk Richard and team created bouffant styles, “inspired by opera divas of the past” for 21 models, as well as natural, textured hair looks for 20 additional singers and musicians as part of the opera cast and live orchestra for the show. The looks worked with a variety of hair types and textures, resulting in stunning, striking silhouettes. Excitingly, Richard has a previous and current mentee from the Creative HEAD Activator programme on the team and is due to head to Paris Fashion Week for his debut as hair lead at a PFW show. #hair #hairdressing #hairdressers #hairstyling #hairstylist #lfw #lfwaw24 #AW24 #londonfashionweek #fashionweek #patrickmcdowell #richardphillipart
3 days ago
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8/9
For show two of Saturday at London Fashion Week we headed backstage for @erdem A/W24 with @authenticbeautyconceptuk 😍Leading the hair team was @adamgarland__, who drew inspiration from Erdem’s main reference, which was 20th century opera singer, Maria Callas. Staying away from a more traditional ballerina bun, Adam created a look dubbed as the ‘Bel Canto Wrap’. Key products included Enhancing Water for prep and Working Hairspray to create the base.#londonfashionweek #lfw #erdem #backstage #bts #authenticbeautyconcept #hairup #sessionstylist #sessionhair #updo #behindthescenes #editorialhair #erdemaw24
For show two of Saturday at London Fashion Week we headed backstage for @erdem A/W24 with @authenticbeautyconceptuk 😍 Leading the hair team was @adamgarland__, who drew inspiration from Erdem’s main reference, which was 20th century opera singer, Maria Callas. Staying away from a more traditional ballerina bun, Adam created a look dubbed as the ‘Bel Canto Wrap’. Key products included Enhancing Water for prep and Working Hairspray to create the base. #londonfashionweek #lfw #erdem #backstage #bts #authenticbeautyconcept #hairup #sessionstylist #sessionhair #updo #behindthescenes #editorialhair #erdemaw24
4 days ago
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