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#CHTurns20: Love from ghd

Twenty years in business is a big deal. So you kinda want to celebrate it in a big way. A 52-page photo-shoot in our September 2020 issue was the epic undertaking we chose to mark two decades of Creative HEAD and the brilliant collaborators who helped us along the way. And our friends at ghd, who know a thing or two about innovative style, were top of our guest list…

ZOË IRWIN
ghd UK ambassador and creative director at John Frieda Salons

ZOË is ghd’s resident Queen of the Blow-Dry and a true fountain
of knowledge in the world of hair trends. From her immersion in fashion and her travels around the globe, she observes how real women wear and style their hair, capturing and translating this into the work that she does for ghd – with every campaign grounded
in beautiful, wearable hair (with an on-trend twist or accessory never too far away!). Her passion for, and dedication to, hair shines through, and she continues to share her incredible experience as
a mentor to the brand’s Style Squad programme, setting unique projects and unforgettable experiences to nurture and develop the next generation of stylists. Zoë has been a part of the ghd family for 10 years, and we can’t wait to see what the next decade will bring!

 I feel a voluminous blow-dry represents me and my 10 years at ghd. This has a bit of an ’80s feel – full of volume but equally quite teased, too. I wanted it to be pretty huge but have a real softness and gentleness, and I wanted the fashion styling to have a Chloé aesthetic – pared down, feminine and really, really pretty. Zoë Irwin


CHARLOTTE MENSAH
ghd creative artist and owner and artistic director of Hair Lounge

Charlotte’s exceptional skills  and love of hair extend into everything she touches, from her immaculate Portobello Road salon to her remarkable charity work in Africa, empowering women through hair education. As a celebrated industry authority on natural, textured and mixed heritage Afro hair, Charlotte brings a fresh, inimitable and authentic approach to her work at ghd, fusing traditional styling techniques with an innate ability to embrace and implement new technologies. An entrepreneurial innovator who is reframing the world of fashion and beauty, ghd is delighted to have welcomed Charlotte into its family.

 My look features a trio of textures – the straight-back corn rows, the ’70s shaggy fringe and the big, puffy pony. I feel hair’s been over-styled for the past 20 years, so I wanted to showcase effortless styling with ghd tools and just bring out and embrace natural, God-given texture. Charlotte Mensah


ADAM REED
ghd global brand ambassador and founder of Adam Reed London 

With more than 20 years of experience in the industry, it’s no surprise that Adam’s eponymous salon is home to an impressive array of clients, ranging from runway and red carpet stars through to London’s leading beauty editors. Adam is a true believer in the transformative power of hair, and intrinsically knows how to make women look and feel unstoppable! His extensive experience in the fashion, film and music industries makes him an authority on style; and seeing him work is a joy to behold. His limitless enthusiasm, passion and energy spill into every creative project he leads at ghd, whether on-set running a global campaign shoot, or defining the looks that will rule the runways at Fashion Week.

 I chose this because it has an aesthetic I love. It’s a soft, tousled, street wave – a wave that’s easy to wear. It’s got the preparation that you would have seen in the ’70s – it’s quite full of product, and it looks that way, but it just looks really modern – and that’s what I love. Adam Reed

There has always been a special connection between our brands and our partnership remains unique. We stand for so many of the same values: passion, education, innovation and motivation. In particular at ghd we value those who hold the industry’s future in their hands: the new talents, the rising stars. Giving them an opportunity to shine is something which gives us immeasurable pride and is why we are so passionate about sponsoring The It List. Over the years we have seen so many talented young hairdressers win It List awards and then go on to enjoy stellar careers. We love that ghd can play a part in helping shape the future of the industry. Antony Strianese, ghd managing director, UK & Ireland

Main portrait: Jon Baker
Fashion: Sam Carder at Stella Creative Artists
Make-up: Tricia Woolston using NARS
Models (in order shown): Natasha Kasatkina at Body London, Kyra Tavernier at The Hive Management, Amelia Feltham at The Hive Management
BTS imagery: Jon Baker and Creative HEAD team

The photoshoot with ghd took place before the latest guidelines regarding PPE for hairdressers were released.