#CHTurns20: Love from L’Oréal Professionnel

Twenty years in business is a big deal. So you kinda want to celebrate it in a big way. A 52-page photo-shoot in our September 2020 issue was the epic undertaking we chose to mark two decades of Creative HEAD and the brilliant collaborators who helped us along the way. L’Oréal Professionnel were there at the beginning – and 20 years down the line they’re still bringing the feels…

Creative director at Neville Hair & Beauty

Jack is a hair craftsman. Beautiful hair that complements its natural texture and that oozes confidence is his trademark. His mastery of classic techniques to translate them into modern looks defines him as one of the most relevant talents in the industry today.



I wanted to create a modern take on a Hollywood classic – creating lots of fluff and texture, strong and set on the top, and messing it up a bit. I love femininity but with a masculine edge. In the Robert Palmer ‘addicted to love’ video, the models aren’t smiling, they know how cool they are. I wanted to find that balance between sexiness and egotism.Jack Merrick-Thirlway


Artistic director at Richard Ward Hair & Metrospa

Cristiano’s innate sense of style and his creativity in dressing hair mean he is one of those rare talents who can deliver an organic glamour. Whether at London Fashion Week, on magazine shoots or in the salon, Cristiano’s natural skills and talent ensure that he continues to be one of the most in- demand stylists.

I studied fashion when I was young, and I was fascinated by the ’50s and ’60s – I loved the big, luxury hair and the kind of imagery featured in magazines like Harper’s Bazaar and Vogue. I wanted to do something that related to these references – and also to what we do every day at Richard Ward: shiny, glamorous, fully-of-body hair. I love this, and for this shoot, I wanted to go over the top, push it further and make it special.

Cristiano Basciu

Creative director at SAKS

Not only does Luke have a unique eye for beauty but his versatility, attention to detail and diverse skillset as a stylist ensure he fulfils the potential of every model he works with. His humble approach paired with an assiduous work ethic have seen his gift for hairdressing recognised across the creative world. A true talent and a joy to work with.



You see this kind of look a lot on synthetic wigs nowadays, but you don’t generally see it on real hair. It’s definitely ‘a look’ – it’s not an everyday style. On shoots we don’t often get the chance to do what we want – I did this time, so I thought, I’m doing thisLuke Pluckrose


L’oréal Professionnel is proud of its 20-year friendship with creative head – a partner that shares common values and ideals to progress and promote our vibrant industry. Our collaboration over the past two decades has been a beautiful journey that has incorporated huge shifts and memorable moments. Creative head is much more than a magazine: it continuously inspires, informs and supports the industry, driving it forward by shining a spotlight on pertinent topics, as well as recognising and celebrating talent. Happy birthday to the bible-of-cool and thank you for the invaluable role you continue to play for all hairdressers and salons.Monica Teodoro, L’oréal Professionnel General manager, UK & Ireland

Main portrait: Jon Baker
Fashion: Issie Gibbons at Stella Creative Artists
Make-up: Tricia Woolston using Fenty Beauty;
Models (in order shown): Aimee Kearsley (direct casting, Marie Clavel at Body London, Alessandra Fronteddu at The Hive Management
BTS imagery: Jon Baker and Creative HEAD team

The photoshoot with L’Oréal Professionnel took place before the latest guidelines regarding PPE for hairdressers were released.