Come behind the scenes with ghd for the It List 2022 Grand Final

The high street is my catwalk 

The 2022 It List Grand Final kicked off in style with a world-exclusive fashion film from ghd. Created by the ghd Pro Team – Christopher Laird, Grant Williams, Janine Jennings, and Rheanna Wood – it delivered some seriously exciting entertainment for everyone in the Turbine Hall.

Forging a fierce path between two creative hubs – ghd’s flagship Dean Street Studio and the unmistakable Tate Modern –  the film featured models with sexy, cool, signature ghd looks strutting past some major London landmarks; putting beautiful hair on the map, and turning heads from Soho to the Southbank.

MWIT22 guests were also treated to a glimpse of the gorgeous looks IRL, as four fabulous models strutted through the audience to kickstart the It List ceremony. As exclusive event sponsors for the It List Awards for over ten years, we couldn’t think of a better way to honour the longstanding partnership and showcase the skills of all those involved in the campaign. 

Want to get the lowdown on the show-stopping campaign? Come behind the scenes to see what went down on filming day >