Creative HEAD digital content survey – Creative HEAD Magazine

CAN WE JUST CHECK...

Where are you based?*

Town/City Country

Are you subscribed to the UK or Irish print edition of Creative HEAD Magazine?*

Yes
No

How long have you been a subscriber?*

What is your position within the industry?*

(If freelance, please select the equivalent level of seniority/experience)

What's the best email address to contact you on?*

LET'S TALK CREATIVEHEADMAG.COM

How often do you visit the Creative HEAD website?*

(Including sub-sections such as Most Wanted, The It List, PAINT, Self/Styled)

Once a day or more
A couple of times a week
Once a week
A few times each month
Once a month
Every few months
Never

How do you mostly access the website?*

What prompts you to visit the website?

(Please rate according to frequency)

Which of the following sections of the website have you visited in the last month?*

How would you rank the website of the following publications on these attributes (drag and drop to place in order):

I can easily find what I'm looking for

Publishes content relevant to my needs and interests

Is interesting to browse and spend time on

Features a good mix of content types (galleries, video, audio, news, features)

I would recommend to my friends and colleagues in the industry

Balances promotional and editorial content well

URL (web address) is easy to remember

SOCIAL MEDIA

Do you follow Creative HEAD on social media?*

Yes
No

On which networks?*

(Please select all that apply)

Instagram
Facebook
Twitter
Pinterest
YouTube
TikTok

Is there a reason why you don't follow Creative HEAD?*

How frequently do you visit or open the following social media sites and apps?*

(If you do not have an account on a platform, please select 'Never')

Do you think Creative HEAD posts on the following social platforms*

(If you do not have an account on a platform, please select 'Don't know')

What do you like about Creative HEAD's social posts?*

What do you dislike about Creative HEAD's social posts?*

What would you like to see more of?*

What would you like to see less of?*

EMAILS

When do you typically check your emails?*

(Please answer based on your normal behaviour when working)

Throughout the day
In the morning, before work
At lunchtime
In the evening, after work

Has this changed in lockdown?*

Do you subscribe to Creative HEAD email updates?*

Yes
No
Not sure

Is there a reason for this?*

(If you were previously subscribed, please share what made you unsubscribe)

How many emails from Creative HEAD do you think you open and read?*

All of them (that I'm aware of)
Most of them
Some of them
Few of them
None of them

Where in your account do most Creative HEAD emails end up?*

Which of the following most influences your decision to open emails?*

(Please answer considering all non-personal emails you receive, not just those from Creative HEAD)

Creative subject line
Clear subject matter in subject line
Event I recognise in the subject line
Brand I recognise in the subject line
Offer or saving in the subject line

In how many emails from Creative HEAD do you think you click links?*

All of them (that I'm aware of)
Most of them
Some of them
Few of them
None of them

When you have opened a Creative HEAD email and not clicked a link, what has been the main reason why?*

Lack of time or intention to read it later
Put off by commercial content
Not interested in the content
Technical issues (content not displaying on mobile or in your inbox)

What do you think of the frequency of Creative HEAD email sends?*

What email content would you like to see more of?*

What email content would you like to see less of?*

GENERAL

Have you listened to Creative HEAD's podcast series, 'The Root Of It'?*

Yes
No

Which episode(s) and what did you think?*

Is there a particular reason why?*

Please specify*

What would you say is your main way of interacting with Creative HEAD?*

When it comes to digital content for hair professionals, what would you say Creative HEAD:

Does well at*

(Better than or equal to other brands that you like)

Does OK at*

(The same as brands you rate as average, or not quite as well as other brands)

Could do better*

(Doesn't do as well as other brands)

How do you feel about branded or partnership content?*

I find it interesting
I don’t mind it. I think it helps fund other interesting projects
I don’t mind it a long as it’s creative
I don’t like it but I just ignore it
I don’t like it and I find it off-putting

Can you name one of each of the following from the past 12 months that you particularly liked, enjoyed or found useful:

Article or series of articles on creativeheadmag.com*

Post or series of posts on Creative HEAD social channels*

Email sent from Creative HEAD*

Phone

This field is for validation purposes and should be left unchanged.