Decode trends for 2024 – Fresha Creative HEAD Magazine

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Prepare your business for the trends set to shape the industry today, and watch as you generate more revenue

The beauty and wellness industry is ever evolving. As clients’ needs shift and overall health becomes even more important to them, hair services will – and should – change. But how will those consumer and cultural shifts affect the industry?

To help salon owners chart a course through those changes, Fresha, the world’s number one booking software for beauty and wellness, partnered with leading trend forecaster WGSN to produce the ultimate guide. This trend report will decode what’s set to shape the industry and drive it forward, and with it, you can futureproof your business.

From consumers’ changing expectations of beauty and wellness in the next two to five years, to the treatments and services that present new opportunities, the report’s insights and ideas will help salons adapt their services to the client of the future. The key consumer drivers identified in the report are a more holistic approach to wellness, boundary-less beauty, and experiences that mix care and tech. Each of the trends emerging from these drivers holds the key for salons to not only prepare for the future, but to make the most of it.

Trends like dopamine beauty, ‘phygital’ exploration – which blends physical and digitalexperiences – and gender-fluid futures all represent growth opportunities, and the report will show salon owners what they can implement now, what they can do next, and what they can work towards, long-term.

With input from the best in the business, consumer surveys conducted across the globe, and Fresha’s own appointment data, the trend report will be an unparalleled resource to help you understand the trends for 2024 and beyond, and then apply them to your business.

Through simple ideas such as changing up your playlist, to bigger moves such as training your staff to support your clients’ mental health, you’ll be doing what you do best – putting client care first – but in a whole new way. The future is bright for salons that evolve to meet consumer demands with a personalised and holistic approach. With the right strategy, a forward-thinking attitude, and a customer-centric vision, you and your team will stay ahead of the curve.