Our new normal is digital and the ghd spring/summer 2021 trend reveal, ‘Digi-Connect’ by UK trade education ambassador, James Earnshaw, is inspired by the diversity and global view of online beauty. With stylised silhouettes, touchable textures and enhanced finishes, this collection explores the fictitious reality of virtual platforms.

Hair: James Earnshaw, ghd UK trade education ambassador
Creative concept: Amy Sontae
Make-up: Meg Lindow
Photography: Claire Rothstein
Styling: Ozzy Shah