Digital Marketing 101 – Creative HEAD Magazine

Promotion – Phorest Salon Software

How digital marketing done right can see the success of your salon or barber shop soar

In an increasingly online world, having a digital marketing strategy for your salon is the thing that will help you stand out from the crowd. With the right tools and techniques, digital marketing allows you to reach a wider audience, communicate effortlessly with clients, and build a strong brand that you can be proud of. In this article, Avril from Phorest discusses how to revolutionise your digital marketing efforts to help generate more revenue, build your brand, and attract more loyal clients.

Harness the Potential of Social Media

Social media is an incredible tool for connecting with clients and showcasing your salon’s unique personality. Whether you’re posting stunning before-and-after transformations or sharing styling tips and trends, social media platforms have become powerful marketing channels that can help you grow your brand and increase your bottom line. No matter what size your salon is, having an active and consistent social media presence is a way to attract more attention to your business and entice clients, new and old, in. For tips on how to give your social platforms an extra boost, Phorest has rounded up five ways you could improve your presence on social media.

Build Strong Client Relationships with Email & SMS Marketing

Salon email and SMS marketing remain two highly effective ways to communicate quickly with clients and nurture those important relationships. Whether you want to promote a special offer, keep your clients up to date with what’s been happening in the salon, or send a personalised birthday or anniversary message, SMS and email marketing allow you to get in touch with clients in a way that’s generally more successful than traditional advertising.

If you’re unsure where to start, Phorest offers a range of SMS and email marketing tools created specifically for hair salons, including templates, an integrated photo editor, and a spelling and grammar checker, to ensure that you get the message across professionally. Salons that regularly use SMS marketing make, on average, 24X more revenue than they spend on the campaigns, making this type of marketing a no-brainer!

Using Online Reviews to Boost Online Visibility and Brand Trust

45 per cent of people search online before choosing a salon, showing just how influential good online reviews can be! Positive online reviews don’t just serve as proof of your salon’s exceptional services, but also increase your online visibility and act as a magnet, attracting people to your business. To ensure you are receiving as many positive reviews as possible, using a salon review management tool like Phorest’s online reputation manager can be beneficial.

Equipped with a powerful tool like this, you can continuously monitor, publish, and respond to client reviews across various platforms, including Google, Yelp, and social media, advertising your five-star services while also building your brand.

Digital Marketing Can Bring Your Salon to The Next Level

Digital marketing for hair salons is a dynamic and ever-evolving landscape, but with the right tools, you can equip your business to thrive in this realm. Strategic digital marketing helps your salon to attract, engage, and retain clients while also boosting your salon’s online visibility and increasing brand trust. With a great salon technology partner by your side, you can keep your appointment book full, strengthen your salon’s reputation, and achieve long-term success in the digital era and beyond.