Shades EQ by Redken – the secret tool of colourists

Want to know a secret when it comes to colouring your clients’ hair? It’s called Shades EQ by Redken and it’s the not-so-secret success behind A-List colourists’ transformations worldwide.

Why do colourists love it?

  • It’s the number one colour in the US and the original acidic-based demi-permanent colour since 1983.
  • The award-winning formula has not been changed – it’s that good!
  • Shades EQ delivers colour, shine, and condition to hair. It’s the hair colour that thinks it’s a conditioner.
  • It’s the A-List celebrity colour choice, including Tracey Cunningham, Redken Color creative consultant who has an impressive celebrity clientele
  • Redken Shades EQ Equalizing Conditioning Color Gloss is no-ammonia and processes at an acidic pH without lift.
  • Shades EQ is like the lipgloss of hair colour and will leave hair feeling conditioned and super shiny, with Shades EQ Cream giving hair a richer colour similar to a lipstick.

So whether you are looking to refresh or tone colour, cover grey, enhance shine or achieve the season’s hottest red carpet trends, Shades EQ is always the answer.

Experience low commitment colour and try Shades EQ on your clients today.

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