Are you ready to mix it up for the new season? With three daring colour stories, ASP Luxury Haircare and its trend edit ’21 collection will inspire you to play with colour, tone and contrast
Palette Cleanse
TWO-TONE
Two-tone colour looks have been making their presence felt of late, from chunky sectioning to brightening, face- framing sections – with plenty of celebrities inspiring clients to give the look a go themselves. ASP wants you to take this trend and kick it into high gear. Encourage clients to experiment, be bold and brave by pushing the concept a little further. It’s crucial to have clear division between shades, whether it be top and bottom, side to side or front and back. The trend is ultra-customisable and can be dialled up or down to suit everyone: dark, light or bright tones, as out-there or diluted as desired.
GET THE LOOK
ASP SYSTEM BLONDE 9 ULTRA-LIFTING POWDER LIGHTENER
ASP COLOUR DYNAMICS
ASP INFINITI TONERS
ASP VITAPLEX ASP MODE
PLATINUM RETRO
It’s time to zero-in on that forward-thinking yet retro- inspired platinum shag and perfect the art of lifting. This whiter-than-white blonde is the secret to expensive looking and perfectly toned hair that turns heads.The key to keeping this look futuristic with a nostalgic twist, rather than falling into a full-on ‘70s vibe, comes down to that ultra-clean finesse which can only come from cutting-edge lightening and toning products. It’s not without its commitment for clients, but for those looking for a bold change it could be the perfect solution.
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ASP SYSTEM BLONDE 9 LEVEL ULTRA-LIFTING POWDER LIGHTENER
ASP ANTI-YELLOW LIGHTENING ADDITIVE
ASP VITAPLEX ASP INFINITI METALLIC TONERS
ASP INFINITI TONERS
DARK SAPPHIRE
This is a lesson in contrasts, with the final trend DarkSapphire standing at the opposite end of the spectrum to Platinum Retro. What unites them is a focus on toning and personalisation – this trend consists of dark, earthy tones, focusing on natural curl, texture and movement. The result is both super-stylish and pleasingly long- lasting. The key is your placement technique to achieve this look, adding hidden ‘pops’ of lavender and sapphire– ultimately resulting in a beautiful tie-dye effect.
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ASP DARK INFINITI (PARTICULARLY NO. 7 INFINITI PERMANENT COLOUR)
ASP COLOUR DYNAMICS
An artistic eye
The ASP Luxury Haircare Trend Edit ’21 Collection contains several nods to the past while remaining rooted in the current and future needs of colourists. ASP has invested continually in its product development and innovation in the past 25 years, to ensure its artists are able to remain just that: artists able to colour and create however they desire. This bold new Collection is sure to make waves in the industry and among the colour- obsessed, with ASP’s signature colour intensity and vibrancy to ensure practical, long-lasting results with unrivalled condition and shine – the hallmark of ASP Luxury Haircare.
ASP’s mission is to continually innovate, inspire and create through superior product development and education. The scope of this latest Collection means salon clients are given the help andconfidence to go as bold as they like, to use the looks as a springboard or for inspiration.
Looks created by: Tracey Devine-Smith, Let Lew, Paul Thomas-Farr and Sheree Thompson.
As part of the Trend Edit ’21 Collection launch, ASP Luxury Haircare is providing ‘how to’ content to all, with all the crucial information behind the inspiration, design and execution to achieve these stunning looks at asphair.com/trend-edit
Get excited about a fresh colour palette to play with. For more information on ASP Luxury Haircare and the Trend Edit, visit asphair.com/trend-edit or call 01794 527 111
