Double the fun

Are you ready to mix it up for the new season? With three daring colour stories, ASP Luxury Haircare and its trend edit ’21 collection will inspire you to play with colour, tone and contrast

Palette Cleanse

TWO-TONE

Two-tone colour looks have been making their presence felt of late, from chunky sectioning to brightening, face- framing sections – with plenty of celebrities inspiring clients to give the look a go themselves. ASP wants you to take this trend and kick it into high gear. Encourage clients to experiment, be bold and brave by pushing the concept a little further. It’s crucial to have clear division between shades, whether it be top and bottom, side to side or front and back. The trend is ultra-customisable and can be dialled up or down to suit everyone: dark, light or bright tones, as out-there or diluted as desired.

 

“The Two-Tone trend is not for the faint hearted! It has an awesome ’90s feel where panels and areas give pops of colour in strong lines. This look is beautiful on a precision bob or where longer hair is split into two tones. It can be extremely wearable, but for this shoot we chose to go all out so that you can see the look at its hottest! It’s a youth-inspired trend seen more on street style fashion, with a sports luxe feel.“Tracey Devine Smith, ASP global ambassador

GET THE LOOK

ASP SYSTEM BLONDE 9 ULTRA-LIFTING POWDER LIGHTENER
ASP COLOUR DYNAMICS
ASP INFINITI TONERS
ASP VITAPLEX ASP MODE


PLATINUM RETRO

It’s time to zero-in on that forward-thinking yet retro- inspired platinum shag and perfect the art of lifting. This whiter-than-white blonde is the secret to expensive looking and perfectly toned hair that turns heads.The key to keeping this look futuristic with a nostalgic twist, rather than falling into a full-on ‘70s vibe, comes down to that ultra-clean finesse which can only come from cutting-edge lightening and toning products. It’s not without its commitment for clients, but for those looking for a bold change it could be the perfect solution.

 

GET THE LOOK

ASP SYSTEM BLONDE 9 LEVEL ULTRA-LIFTING POWDER LIGHTENER
ASP ANTI-YELLOW LIGHTENING ADDITIVE
ASP VITAPLEX ASP INFINITI METALLIC TONERS
ASP INFINITI TONERS

“Platinum Retro is the ultimate blonde, showcasing lightening work at its finest. This cool ‘70s and ‘80s-inspired hair is for your clients who want a real fashion statement, focusing on soft hues of toner work. This was inspired by the rise in lightening work in the salon and the need for education – helping remove the fear out of this type of work. This trend works best on fair skin tones, and compliments green and blue eyes. If your client asks for this look, I recommend advising them to go all out – get the shag cut with the colour.”Tracey Devine Smith, ASP global ambassador

DARK SAPPHIRE 

This is a lesson in contrasts, with the final trend DarkSapphire standing at the opposite end of the spectrum to Platinum Retro. What unites them is a focus on toning and personalisation – this trend consists of dark, earthy tones, focusing on natural curl, texture and movement. The result is both super-stylish and pleasingly long- lasting. The key is your placement technique to achieve this look, adding hidden ‘pops’ of lavender and sapphire– ultimately resulting in a beautiful tie-dye effect.

GET THE LOOK

ASP DARK INFINITI (PARTICULARLY NO. 7 INFINITI PERMANENT COLOUR)
ASP COLOUR DYNAMICS

“Commercial, wearable texture is every girl’s dream… when your clients have natural curls it’s essential to maintain them with the correct care and style. This trend is fundamentally simple, and is all about that gorgeous take on natural curls to enhance colour and tone. Dark Sapphire is hot off the catwalk and it’s a trend that all of your clients will crave.”Tracey Devine Smith, ASP global ambassador

 

An artistic eye

The ASP Luxury Haircare Trend Edit ’21 Collection contains several nods to the past while remaining rooted in the current and future needs of colourists. ASP has invested continually in its product development and innovation in the past 25 years, to ensure its artists are able to remain just that: artists able to colour and create however they desire. This bold new Collection is sure to make waves in the industry and among the colour- obsessed, with ASP’s signature colour intensity and vibrancy to ensure practical, long-lasting results with unrivalled condition and shine – the hallmark of ASP Luxury Haircare.

ASP’s mission is to continually innovate, inspire and create through superior product development and education. The scope of this latest Collection means salon clients are given the help andconfidence to go as bold as they like, to use the looks as a springboard or for inspiration.

Looks created by: Tracey Devine-Smith, Let Lew, Paul Thomas-Farr and Sheree Thompson.

 

As part of the Trend Edit ’21 Collection launch, ASP Luxury Haircare is providing ‘how to’ content to all, with all the crucial information behind the inspiration, design and execution to achieve these stunning looks at asphair.com/trend-edit

 

Get excited about a fresh colour palette to play with. For more information on ASP Luxury Haircare and the Trend Edit, visit asphair.com/trend-edit or call 01794 527 111

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