Change Makers – in association with Slick

by | 5 Sep 2022

Promotion – Slick

An easy-to-use salon software system will transform your day-to-day life and boost your business. Here’s what it’s done for this owner… 

salon owner stands outside his salon

George Waterfield 

Co-owner, The Secret Garden, Leicester 


Opened: September 2019 

Staff: Four 

Former System: Paper Diary 

Salon Vibe: Boutique 

Brands Used: L’Oréal Professionnel Paris 

In only a few years you’ve gone from opening a new salon to winning the Eastern region of the L’Oréal Colour Trophy! What’s behind your success?

“Reaching out to people as much as possible. If you manifest it, and put it out there into the world, you can do it.”

You’ve built a compact, successful team – what’s your secret?

“We all work so well together. We don’t have any assistants, we all help each other instead. We’re all passionate about hair and getting stuck in. It’s the best; it creates a better environment.”

The secret garden salon in neon light
George Waterfield in salon

“Anyone can be boutique; work with influencers, do competition work. If you promote yourself enough, you can do it.”

– George Waterfield

How has Slick helped you get a five-star reputation?

“Through Slick we send out a text after each appointment asking for a Google review, which has increased our rating when people search. Over time they build up, it’s been such a big help for our reputation.”

To those who think switching to software will be a hassle, what would you say?

“That it won’t be – Slick does all the hard work for you. All you’ve got to do is learn how to use the software and we got free training so it was SO easy. Get this software and I guarantee you will make more money and you won’t regret it!”


over shoulder view of iPad tablet

How would you describe Slick to others?

“Easy, stress-free, and that there’s always a helping hand.”

What’s your favourite Slick feature?

“Appointment reminders and client messaging. The biggest impact we saw instantly was a drop in cancellations with the help of text reminders – when we used a paper diary before we had so many cancellations, and we just don’t get that anymore.”

80% of clients rebook

400 monthly reminders sent free by Slick

318 new clients won from social media presence and Google

George Waterfield working in salon


Learn how to work smarter, not harder, with Slick. Visit for more information or to book a demo.


See more from Slick in our September issue >

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