‘B.A.E – Before. All. Else.’ takes inspiration from the ‘70s, boasting a retro feel with a contemporary edge. It’s been launched in line with Linton & Mac’s exclusive in-salon ‘Bring BAE’ initiative, a couples card that promotes ‘couples who pamper together, stay together’. The subscription-only initiative offers discounted services in the salon as well as with affiliated local businesses.
The name stands for bringing your ‘before all else’ – whether it’s a client’s other half, best friend, mother or brother – the person they most want to spend time with for a series of pampering treats. “Our shoot was a creative venture by our newly-launched Specialists Team, which used both male and female models to showcase technique, texture and style,” explains Jenn Linton and Jaye MacDonald, directors at Linton and Mac. “We want to entice more ‘couples’ into the salon – whether that’s a husband, mother or best friend – to enjoy a pampering experience together, so this seemed the perfect opportunity to create our new collection.”
Hair and styling: Linton & Mac Specialists Jaye MacDonald, Jenn Linton, Sarah Black, Ross Hume and Natalie Stephen
Make-up: Marcia Wilkes
Photography: Sid Scott