Whether clients are colour junkies or prefer a hidden pop of colour, #ColorfulHair is the new hair normal. We explore how the market has changed – along with consumer expectations – in light of this colour trend and why offering this service in your salon is of the upmost importance
The last time we checked, there were 3.7 million #pinkhair posts on Instagram and more than one million #mermaidhair ones, so it’s fair to say that #colorfulhair is a trend that’s only going to get bigger.
Today, instead of looking for that statement shade of lippie, clients are looking for fun, fashionable shades for their hair to update their look. Once, it was acceptable to temporarily colour your hair at home, but as colourful hair enters the mainstream, more and more consumers are turning to hair salons to give their pop of colour that professional touch – good news for you!
The Instagram figures speak for themselves:
3.7 million #pinkhair posts.
More than 1 million #mermaidhair and #greenhair posts.
Over 484,000 for #rainbowhair.
And there are already 411,861 #colorfulhair posts.
And if you’re thinking your main clientele will never go for it, think again – women of all ages are looking for subtle ways to update their hair colour so you need to make sure you’re the one with the answer.
The key is to offer a custom colour that’s just right for your client, whether it’s a pop of pink, a subtle, hazy, all-over lilac or a vibrant rainbow of shades. To do this, you need the right products. L’Oréal Professionnel’s new #ColorfulHair range is the answer.
The range features seven intermixable vibrant shades and one crystal clear variant that will help colourists create and deliver soft pastel tones throughout the hair, offering unparalleled vibrancy that can last up to 15 shampoos*. The low-commitment colourful shades come in a gel-cream texture for precise application, while the hair is left feeling soft and shiny looking thanks to the trio care complex.
With the rise in colourful hair comes an increased need to pre-lighten hair, which means caring for the hair is vital. Limit damage as much as possible by using Smartbond by L’Oréal Professionnel. The blonde protective and strengthening service can be slipped in during the pre-lightening step as it perfectly complements L’Oréal Professionnel’s Blond Studio. The benefits are huge as it increases hair fibre strength and cohesion, ensuring healthier-feeling, more resistant and shinier hair.
#Pastelage is the evolution of balayage and is the technique to use when applying #ColorfulHair. It is essentially the same colour technique as balayage, but with semi-permanent pastel tones applied throughout the lengths. It is the result of a shift in consumer hair colour behaviour; L’Oréal Professionnel found that 25 per cent of women under 40 were asking for more vibrant tones, while 20 per cent of women under 35 were asking for the same*.
Go on a colour journey with Charles Worthington’s Katie Allan on L’Oréal Professionnel’s Creative Colour course. Showcasing techniques and formulas, inspired by celebrities and fashion, Katie will share different freehand techniques, as well as her very own bespoke colour chart to broaden your colour knowledge. And as social media is now a key part of the hairdressing industry, you will be shown how to make the most of your account and create stunning images.
Leeds: 31 July
Newcastle: 9 October
Manchester: 6 Nov
Book it! Call 0800 028 3448 or visit lorealbusinessplus.co.uk.
Discover how Percy & Reed’s Ellenora Dean created vibrant pink and purple shades using the Pastelage technique and L’Oréal Professionnel’s #ColorfulHair…
Like what you see? For more #ColorfulHair transformations, visit L’Oréal Professionnel’s YouTube page HERE.
To find out more about #ColorfulHair, call 0845 600 0122 or visit lorealprofessionnel.co.uk and follow @LOREALPROUK #LOREALPRO on Instagram and Twitter.