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Cool girl waves

by | Dec 24, 2017 | Education, Techniques

Session star Zoë Irwin has developed The Influence Project to educate stylists on references, style tribes, eras and trend movements. Here, watch her Cool Girl Waves video, and hear how the project got started…

“The more I realised how little was understood by hairdressers about trends, such as early ’90s hip-hop (which was being referenced constantly in magazines they aspired to shoot with), the more it spurred me on to create fresh education to enable them to work with the references that are given in the fashion world

“The Influence Project is a collaboration with Helen Charlton-Jones and Lauren Smith from That Girl That Edits, and we’ve brought the project to life by creating a series of films that show a fun, youthful look at different styles and trends. Each film takes a different influence and explores it visually with a ‘how to’, and slips into the world of the character. The videos were shot simply and in bare studios. Each look is chosen by its different influence. There are looks that have influenced a decade of editorial like Cali Skate Girl in this Cool Girl Waves film. We’re always talking about ‘undone surfy waves’ in fashion, so we brought in a skater girl and looked at the influence of the hair in detail. 

Hair: Zoë Irwin
Hair assistant: Anton Alexander
Production: TGTE
Director/editor: Helena CJ
Producer: Lauren Smith
Lead shooter: Helena CJ
Shooter 1: Charli Doherty
Shooter 2: Tom Freeman
Styling: Mona Ali
Make-up: Katie Campbell
Model: Aimeé Gillingwater @Antiagency

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Disco is about to be redefined. All will be unveiled on 2 October🪩 #hair #hairdressing #hairdresser #editorialshoot #covershoot #teaser #comingsoon #disco #discohair
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Disco is about to be redefined. All will be unveiled on 2 October🪩   #hair #hairdressing #hairdresser #editorialshoot #covershoot #teaser #comingsoon #disco #discohair
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Searching for a solution to help clients’ curly stand proud and bounce with brilliance? Enter the new Coils & Curls line from @marianilastockholm – a fuss-free and easy-to-use range for curly heads everywhere. Its Curl Guard Complex breathes vitality back into lifeless strands, adding definition and movement. Hydration and nourishment are top of the list thanks to enriching ingredients such as jojoba oil and vitamin E. Curls full of colour shouldn’t fear; the range is also packed with a Colour Guard Complex to protect colour and reduce fade from regular washing and styling. Expect curls to bounce back soft, shiny, and lush to the touch. Help your guests take the chore out of curly-haired care with a line-up that nourishes, from the backwash right through to aftercare and styling at home. When curls don’t sit right, it can turn up the dial on frustration. Press rewind and boost the natural beauty of texture and waves with Coils & Curls – for cool girl curls, every time. Craving some curl creativity? Discover more at marianila.com. #AD #MariaNila #curls #coils #curlyhair #haircare #hairdresser #hairdressing #hair #haircareforcurls
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Searching for a solution to help clients’ curly stand proud and bounce with brilliance? Enter the new Coils & Curls line from @marianilastockholm – a fuss-free and easy-to-use range for curly heads everywhere. Its Curl Guard Complex breathes vitality back into lifeless strands, adding definition and movement. Hydration and nourishment are top of the list thanks to enriching ingredients such as jojoba oil and vitamin E. Curls full of colour shouldn’t fear; the range is also packed with a Colour Guard Complex to protect colour and reduce fade from regular washing and styling. Expect curls to bounce back soft, shiny, and lush to the touch. Help your guests take the chore out of curly-haired care with a line-up that nourishes, from the backwash right through to aftercare and styling at home. When curls don’t sit right, it can turn up the dial on frustration. Press rewind and boost the natural beauty of texture and waves with Coils & Curls – for cool girl curls, every time. Craving some curl creativity? Discover more at marianila.com. #AD #MariaNila #curls #coils #curlyhair #haircare #hairdresser #hairdressing #hair #haircareforcurls
Searching for a solution to help clients’ curly stand proud and bounce with brilliance? Enter the new Coils & Curls line from @marianilastockholm – a fuss-free and easy-to-use range for curly heads everywhere. Its Curl Guard Complex breathes vitality back into lifeless strands, adding definition and movement. Hydration and nourishment are top of the list thanks to enriching ingredients such as jojoba oil and vitamin E. Curls full of colour shouldn’t fear; the range is also packed with a Colour Guard Complex to protect colour and reduce fade from regular washing and styling. Expect curls to bounce back soft, shiny, and lush to the touch. Help your guests take the chore out of curly-haired care with a line-up that nourishes, from the backwash right through to aftercare and styling at home. When curls don’t sit right, it can turn up the dial on frustration. Press rewind and boost the natural beauty of texture and waves with Coils & Curls – for cool girl curls, every time. Craving some curl creativity? Discover more at marianila.com. #AD #MariaNila #curls #coils #curlyhair #haircare #hairdresser #hairdressing #hair #haircareforcurls
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Searching for a solution to help clients’ curly stand proud and bounce with brilliance? Enter the new Coils & Curls line from @marianilastockholm – a fuss-free and easy-to-use range for curly heads everywhere. Its Curl Guard Complex breathes vitality back into lifeless strands, adding definition and movement. Hydration and nourishment are top of the list thanks to enriching ingredients such as jojoba oil and vitamin E. Curls full of colour shouldn’t fear; the range is also packed with a Colour Guard Complex to protect colour and reduce fade from regular washing and styling. Expect curls to bounce back soft, shiny, and lush to the touch. Help your guests take the chore out of curly-haired care with a line-up that nourishes, from the backwash right through to aftercare and styling at home. When curls don’t sit right, it can turn up the dial on frustration. Press rewind and boost the natural beauty of texture and waves with Coils & Curls – for cool girl curls, every time. Craving some curl creativity? Discover more at marianila.com. #AD #MariaNila #curls #coils #curlyhair #haircare #hairdresser #hairdressing #hair #haircareforcurls
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Bringing a touch of glamour to a classic ponytail, @nadigerber creates a luxe wave with a high-shine finish and dainty pearls for added interest. ✨ #hair #hairdressing #hairdresser #ponytail #glampony #glamhair #hairaccesories #snatchedponytail #glamhair #hairtransformation stylingvideo #occasionhair
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Following a delicious dinner, guests at #NTVA2023 were invited to experience a journey from the light into the dark✨ An empowering show from the Wella collective, it delved into the realms of transformation to a glitch in the matrix, while drawing inspiration from the vibrant and eccentric aesthetics of Harajuku culture. This captivating spectacle immersed guests in a visual odyssey, exploring the contrasts between light and darkness, embracing the unexpected, and celebrating the essence of individuality made possible by the House of Wella Colour Portfolio. The team involved were: @Nikkiclifford_hair, @cheyneshair, @francescohair.salons, @larajohnsonlifestyle and @heavy.metal.hairdresser. For more of the action from the final, head to our Instagram Stories. @wellaprofessionalsuki #wellaprofessionals #trendvision #hairshow #hair #hairdressing #hairdresser #hairawards #wellafamily #haircolourist #haircolouring #ukhairdresser #irishhairdresser
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Kicking off #NTVA2023 in an epic fashion, guests at Magazine London were treated to two inspiring shows from @stil.salon and @cobellasalon✨ Digitopia from @jordannacobella and the @cobellasalon team delivered otherworldly aesthetics, showcasing new possibilities in design, driven by the rise of AI and virtual realms. All brought to life through @wellaprofessionalsuki Illumina’s dreamy colour palette, it was a visual feast for the eyes. Outré from @christelbarronhough and the @stil.salon team showcased a hybrid of traditional Scandinavian design merged with unconventional shapes and silhouettes. It was vibrant, fresh and full of incredible looks. Don’t forget, you can tune into the awards livestream on Facebook from 9pm. Head to the link on our stories for access. #wellaprofessionals #trendvision #hairshow #hair #hairdressing #hairdresser #hairawards #wellafamily #haircolourist #haircolouring #ukhairdresser #irishhairdresser
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Disco diva, darling! 💖 @hairbysammcknight and #TeamMcKnight transformed this gorgeous model with some ‘70s drama for the @ashish S/S24 show at #LFW.   Vamping up the volume with the Easy-Up Do texture spray and crafting a cute, cropped wave, she was ready to hit the runway looking FABULOUS ✨ #hair #hairdressing #hairdressers #hairstyle #hairbysammcknight #disco #discodiva #70s #70shair #70sinspo #fashionweek #londonfashionweek #texturespray #texturedhair
2 days ago
View on Instagram |
7/9
In their new collection ‘MYTHS vs TODAY’S SOCIETY’ @fededamians has channelled inspiration from Greek Mythology to inform a series of stunning looks.The first in the series, inspired by Sisyphus, Fede used @blondesolutions_uk and @k18hair_uk on this model to add lightness throughout each of the locs, while maintaining the dark root.Photography: @zg_rawModel: @pt_joshua #hair #hairdressing #hairdressers #hairstyle #blondehair #bleachedblonde #locs #texturedhair #menshair #menstexturedhair #haircollection #myths #greekmythology
In their new collection ‘MYTHS vs TODAY’S SOCIETY’ @fededamians has channelled inspiration from Greek Mythology to inform a series of stunning looks.The first in the series, inspired by Sisyphus, Fede used @blondesolutions_uk and @k18hair_uk on this model to add lightness throughout each of the locs, while maintaining the dark root.Photography: @zg_rawModel: @pt_joshua #hair #hairdressing #hairdressers #hairstyle #blondehair #bleachedblonde #locs #texturedhair #menshair #menstexturedhair #haircollection #myths #greekmythology
In their new collection ‘MYTHS vs TODAY’S SOCIETY’ @fededamians has channelled inspiration from Greek Mythology to inform a series of stunning looks.The first in the series, inspired by Sisyphus, Fede used @blondesolutions_uk and @k18hair_uk on this model to add lightness throughout each of the locs, while maintaining the dark root.Photography: @zg_rawModel: @pt_joshua #hair #hairdressing #hairdressers #hairstyle #blondehair #bleachedblonde #locs #texturedhair #menshair #menstexturedhair #haircollection #myths #greekmythology
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In their new collection ‘MYTHS vs TODAY’S SOCIETY’ @fededamians has channelled inspiration from Greek Mythology to inform a series of stunning looks. The first in the series, inspired by Sisyphus, Fede used @blondesolutions_uk and @k18hair_uk on this model to add lightness throughout each of the locs, while maintaining the dark root. Photography: @zg_raw Model: @pt_joshua #hair #hairdressing #hairdressers #hairstyle #blondehair #bleachedblonde #locs #texturedhair #menshair #menstexturedhair #haircollection #myths #greekmythology
2 days ago
View on Instagram |
8/9
Freelancers, you know what time it is!⏰ That’s right, time to make sure the next SELF/STYLED Sundays is in your calendars. On Sunday 29 October, it’s all about COLOUR! You can expect to see colour trend queen @jordannacobella delivering a masterclass on trending tones for this winter, using @wellaprofessionalsuki. We’ll also be joined by @indolauk ambassadors (and husband and wife duo!) @abigailsmith_hair and @andysmith_stylist, who’ll be demonstrating Indola’s CREA-BOLD colour line. Head to creativeheadmag.com/selfstyled-sundays/ to sign up FOR FREE and join us on Zoom for a creative, colourful day! #freelancers #forfreelancers #freeevents #onlineevents #hair #hairdressing #hairdressingevents #colourist #haircolourists #awtrends #autumnwinter #hairtrends
Freelancers, you know what time it is!⏰ That’s right, time to make sure the next SELF/STYLED Sundays is in your calendars. On Sunday 29 October, it’s all about COLOUR! You can expect to see colour trend queen @jordannacobella delivering a masterclass on trending tones for this winter, using @wellaprofessionalsuki. We’ll also be joined by @indolauk ambassadors (and husband and wife duo!) @abigailsmith_hair and @andysmith_stylist, who’ll be demonstrating Indola’s CREA-BOLD colour line. Head to creativeheadmag.com/selfstyled-sundays/ to sign up FOR FREE and join us on Zoom for a creative, colourful day! #freelancers #forfreelancers #freeevents #onlineevents #hair #hairdressing #hairdressingevents #colourist #haircolourists #awtrends #autumnwinter #hairtrends
Freelancers, you know what time it is!⏰ That’s right, time to make sure the next SELF/STYLED Sundays is in your calendars. On Sunday 29 October, it’s all about COLOUR! You can expect to see colour trend queen @jordannacobella delivering a masterclass on trending tones for this winter, using @wellaprofessionalsuki. We’ll also be joined by @indolauk ambassadors (and husband and wife duo!) @abigailsmith_hair and @andysmith_stylist, who’ll be demonstrating Indola’s CREA-BOLD colour line. Head to creativeheadmag.com/selfstyled-sundays/ to sign up FOR FREE and join us on Zoom for a creative, colourful day! #freelancers #forfreelancers #freeevents #onlineevents #hair #hairdressing #hairdressingevents #colourist #haircolourists #awtrends #autumnwinter #hairtrends
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Freelancers, you know what time it is!⏰ That’s right, time to make sure the next SELF/STYLED Sundays is in your calendars. On Sunday 29 October, it’s all about COLOUR! You can expect to see colour trend queen @jordannacobella delivering a masterclass on trending tones for this winter, using @wellaprofessionalsuki. We’ll also be joined by @indolauk ambassadors (and husband and wife duo!) @abigailsmith_hair and @andysmith_stylist, who’ll be demonstrating Indola’s CREA-BOLD colour line. Head to creativeheadmag.com/selfstyled-sundays/ to sign up FOR FREE and join us on Zoom for a creative, colourful day! #freelancers #forfreelancers #freeevents #onlineevents #hair #hairdressing #hairdressingevents #colourist #haircolourists #awtrends #autumnwinter #hairtrends
2 days ago
View on Instagram |
9/9
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