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How to do ‘Undone’

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The hair on Creative HEAD’s Undone shoot may look effortless, but it certainly didn’t happen naturally. Our two session stylists Mark Woolley (Electric Hairdressing) and Charlotte Cave (Charlotte Cave) discuss that moment when less is more…

Charlotte, on “working” hair for a shoot…
“Sometimes if you overload hair products, and over prep, it leaves you nowhere to go – it leaves you no room to breathe, or develop a look. My preference is to start without product – working only with shape, and then slowly build up to products and making things a lot harder.”

Mark, on going straight…
“My feeling is hair is getting straighter again – it still has a bit of size, it still has separation, but it’s undone and it’s natural.”

Charlotte, on women and style…
Women right now are very individual, confident – so you don’t have to have too much going on [with hair] to be able to show a personality. The more minimal your hair can be, sometimes that allows personality to shine through in an effortless way. And it’s all about body language, and just giving subtleties. I think that’s a very interesting part of a fashion at the moment – when you’re looking at the catwalks, everything is pressed back to allow the style through – and to embody the style of a confident woman. Even the shoes are very flat, which means women can move around more easily than on heels. So it’s not exactly defiance, but it is very minimal – again, with just a nudge of something to illustrate that you have thought about what you are doing… something with shape, which is conceptual, modern and confident.

Mark, on the Undone collection…
My favourite hair to do is this type of hair – telling a fashion story with a very subtle hair element. The things that really excite me are the subtleties – the looks are undone, “worn”, but you have build the shape – where the hair, the garment, the posture – everything – works together and you’ve got that finished look. All of my prep was creating a canvas, really, and creating a texture to the hair that I can work with in front of the camera.

Charlotte, on this particular look…
There is something sexy about this look (pictured right) – that “moment”. It’s about texture – it’s about cashmere. Minted – you know that lovely expression: minted? It’s just teasing – it’s that teasing quality that creates something sexy without being obvious at all, It’s having that “I don’t know why it’s sexy it just is” quality.

Mark, on holding back on set…
I love when a model walks into the studio and the [hair] texture’s already beautiful. The discipline sometimes as a hairdresser is knowing when to leave that alone.

Click HERE for the ‘Undone’ collection

Click HERE for the ‘Undone’ step-by-step gallery

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