Keen to make your next collection stand out from the rest? Making it more fashion-oriented and less ‘head and shoulders’ is one way to go. For Creative HEAD’s January 2013 cover shoot, in collaboration with Paul Mitchell, the brief was to make it look more ‘fashion’ and far less ‘hair’ – cue fashion photographer, Alexander Jordan. Alex has shot for the likes of InStyle, Hunger, Grazia, Vogue Italia and Elle US and was the natural choice to shoot the more fashion-relevant collection – despite never having done a hair shoot before. “I was brought in to do a fashion shoot so I wasn’t too worried about it being too different to what I’d done in the past,” says Alex. “However, the main difference I found was what we’re selling. As it tends to be clothes for a fashion shoot, the hair is normally pulled back or brushed off away from the clothes, so for a hair shoot, the hair changes from being just one part to the main focus.”
Here he gives us an insider’s look into the key differences between a hair shoot and a fashion one, and what you can do to make your shoot far more fashion-relevant…
It was a great shoot. I loved working with the CH team as well as the PM team and have had the opportunity to work with both quite a few times since. The key was the brief beforehand as it gave me the chance to do some testing so I knew how our lighting was going to work, which meant when we got on to set we could set up straightaway, giving us time to shoot tests of the hair.
Alex’s top tips to nailing
a fashion-relevant hair shoot:
1) Consider the image as a whole, not just the hair; that little flick of hair that looks out of place from your perspective may make the entire image have that special ‘thing’.
2) Don’t step in every three images. Let the photographer work with the model through some poses, let them do their jobs and if you see something you need to fix their will be chance to step in and do it.
3) If you say ‘just fix it in post’ you will be locked outside. If we can get what we want on camera, let’s do it. Sometimes you have to change backgrounds, colours, hair… even heads, but if we can take the shot, lets do the work and take the shot.