Journey of a lifetime

Experts, education and plenty of inspiration – L’Oréal Professionnel ID Artists have everything they need to grow their careers…


Becoming a L’Oréal Professionnel ID artist is a rite of passage for great hairdressers, as it signifies skill, drive and great potential. Just look at these legends – Chris Appleton, MJ Farmer and Sophia Hilton have all fast-tracked their careers with help from the education and opportunities offered through the L’Oréal Professionnel ID Artist programme.

“The ID Artist programme was my entry to the industry. There are times when you just don’t know where to turn to get the career you want. ID Artist moulds you, educates you and allows you to start a new life”

So, what does it take to be one of the bright young hairdressers chosen to become a L’Oréal Professionnel ID Artist? Well, it’s a combination of raw talent, a passion for fast-tracking your career and a hunger to learn.

Hairdressers undertaking the programme gain around 14 days of training and inspiration over two years, all delivered by hairdressers at the top of their game and experts who know the industry inside out. It’s an opportunity to develop cutting, colour and session styling techniques along with product previews, presentations and incredible insight into hairdressing success.

The ID Artist events are always packed with inspiration, and the recent Autumn / Winter 2017 ID Artist Education Meeting at the L’Oréal Academy in Leeds was no exception. 71 ID Artists, including recent UK and Republic of Ireland L’Oréal Colour Trophy Winners Sara Black from Linton and Mac, Aberdeen, and Conor Doyle from Peter Mark, Dublin came together for two days of learning.

“The ID Artist programme helped me understand how I was going to reach my goal. It was the starting block on how to do ‘good hair’. It’s the perfect platform, whether you want to remain in the salon, take the education route or do session work. It’s amazing, and it helped me get to where I am today”


The L’Oréal Professionnel Creative Team showed off the colour trends clients will crave, based on the new A/W17 Seasonal Collection, and the latest cuts and session looks were presented by Luke Pluckrose and Sara Clarke-Lees from the Saks Art Team. Andrew Barton, creative director at Urban Retreat in Harrods joined to share some insight from his career. His key message for the ID Artists? “Never accept OK as a standard because it is not”.

Day two was equally packed with hands-on sessions and workshops, giving the ID Artists the opportunity to work up close with their mentors, and test out their practical skills. As the second day drew to a close, these rising stars went back to their salons armed with plenty of new skills to wow their clients and drive their careers forward.

Fancy a piece of the action? Become a L’Oréal ID Artist and unleash the star in you. For more information, contact your L’Oréal Professionnel account manager or call 0208 762 4463.