From intellectual beauty to an homage to 90s Versace, here are the standout shows that made our hearts skip a beat
Hair team led by Guido for Redken
Hair team led by James Pecis for ghd
Hair team led by Syd Hayes for BaByliss PRO
Inspired by a collection that evoked military dress from the designer’s native Georgia, Syd Hayes created a modern warrior style that was equal parts feminine and restrained.
“We dried the hair straight, using the BaByliss PRO Italia Brava dryer, and then created a deep side parting. Hair on one side was gelled and then the rest of the hair was tucked behind the ear, creating the illusion of an undercut. On the left-hand side of the head we created a tight scalp braid. To keep the braid poker-straight on the runway, wire was inserted upwards through the length at the back,” said Syd. “The rest of the hair was then straightened using the BaByliss PRO Titanium Expression Ultimate Styler for a mirror-like finish.”
Hair team led by Duffy for L’Oréal Professionnel
Youthful, 90s, Versace-campaign hair was the inspiration for Duffy at Topshop Unique, where the hero product was the only one in rotation: L’Oréal Professionnel Techni.ART Pli.
Damp hair was spritzed with the styling spray, before it was blow-dried straight. Duffy and the team added pre-straightened, colour-matched extensions to each girl’s hair to ensure the ends were crisp, clean and all one length, and then flat-ironed the entire style with multiple passes over each section. The result was a sleek texture with a glass-like finish, which ‘shattered’ when the hair moved and the girls walked the runway.
Hair team led by Maria Kovacs for TIGI
Romantic rebel muses called for softness with a masculine edge at Mark Fast, where Maria Kovacs combined strict ponytails with playful fringes.
“Mark described the collection as a young girl who has lots of facets to her personality… so we tried to combine them in with the hair,” Maria explained. “With this reference we created a controlled gentleman’s parting, slicking the hair back for a really flat and clean look.” In contrast, the front of the hair was then crafted to be more carefree and retro, with an undulating 80s-style fringe.
Hair team led by Bea Watson for Aveda
It was a combination of curl and wave patterns that captured the imagination at Roberta Einer, championing texture and natural movement. “To pull this look off it’s important to create a strong foundation and structure to hold the shape,” said Bea, who used varying sized tongs to get that realistic and natural wave pattern.
VIN + OMI
Hair team led by Jake Gallagher for ColorProof
Beauty and fashion maven, Michelle Violy Harper, teamed up with Vin + Omi for the brand’s A/W17 collection and she became the inspiration behind the hair look.
Hair was prepped with ColorProof PureRelease Instant Detangle to remove knots, before hair was blow-dried. Once dry, hair was parted from the top of the ears to the crown. ColorProof ControlCraze Styling Crème was applied before forming the first ponytail high on the head. The back section of loose hair then joined the high ponytail and secured with another hair tie. Hair was smoothed down using ColorProof UltraMarathon Strong Hold Colour Protect Hairspray, before the hair was twisted to form a smooth knot and secured with hair pins. ColorProof PowerSculpt Hard Hold Gel was then applied to give a sleek, polished finish.
Hair team led by John Vial for Revlon Professional
Gareth Pugh’s macabre vision reigned supreme for his homecoming to London after showing his collections in Paris. Ferocious characters with buglike eyes stalked the runway, with deconstructed hair that stuck to their heads and necks.
Hair was saturated with hairspray and gauze netting was placed over to add shape. The product was dried in to create a hardened texture, leaving the lengths looking matted and worn-in.
“This was a reaction against overstyled hair and glamour,” said John Vial. “Gareth Pugh’s women are fierce and strong.”
Hair team led by Cyndia Harvey for Bumble and bumble
Traditional origami collided with a modern rudegirl vibe, for a highly ornamental style that was almost birdlike.
The base for this look wasa very slick ponytail, smoothed over with Bumble and Bumble’s Fix It Gel and Holding Mousse. Then copper coloured wefts, dyed to compliment the clothes in the collection, were sprayed with Firm Hold Hairspray and ironed to stiffen them. Cyndia then attached the wefts to the ponytails and bent them to create the sculptural look.