Session star Zoë Irwin has developed The Influence Project to educate stylists on references, style tribes, eras and trend movements. Here, watch her Punk Stitching video
Spurred on to create fresh education to enable young hairdressers to work with the references shared in the fashion world, Zoë Irwin collaborated with Helen Charlton-Jones and Lauren Smith from That Girl That Edits to create The Influence Project. Each film takes a different influence and explores it visually with a ‘how to’, and slips into the world of the character – you can see Cool Girl Waves here. Above, watch Zoë get raw with Punk Stitching.
Hair: Zoë Irwin
Hair assistant: Anton Alexander
Production: TGTE
Director/editor: Helena CJ
Producer/casting: Lauren Smith
Lead shooter: Helena CJ
Shooter 1: Charli Doherty
Styling: Mona Ali
Make-up: Katie Campbell
Model: Rossana Adorno @Linden staub