With this bold new collection for Paul Mitchell Professional Hair Color, we painted a rainbow of pop colour onto a canvas of runway-worthy haircuts…
For our creative homage to the childhood game, Rock, Paper, Scissors, the models’ wardrobe was hand-crafted from paper, featuring rock-like details and an oversized necklace made of scissors. For the hair, rock embodies the bright gem and stonewashed-pastel hair colour; paper is a nod to the fabric of hair; and scissors are, of course, the secret to every hairdresser’s craft.
Now, want to see how we created one of the looks?
Credits:
VP Creative Director / Art Director
Sharyn Belkin Locke
Photographer
Erez Sabag
Global Artistic & Business Director
Robert Cromeans
VP Shows, Events & Education
Stephanie Kocielski
Global Editorial & Digital Director
Lucie Doughty
Paul Mitchell® Platform Artist, International Trainer
Mary Cuomo
Paul Mitchell® Platform Artist, International Trainer
Noogie Thai
Paul Mitchell® Platform Artist, International Trainer
Julian Perlingiero
Paul Mitchell® Platform Artist, International Trainer
Jason Reyes
Wardrobe
Edda Guðmundsdóttir
Make-up
Fiona Stiles
Nails
Alex Jachno
Producer
Dina Jacobellis
Logo Designer
Judith Kaelin
