Sharing the love

by | Dec 13, 2018 | Education

From little acorns, mighty oak trees grow… Why briefing the creatives around her is key to Johanna achieving her ground-breaking work

Stylist Rosie Sykes / Photographer Leif Sebastian

My brief – I wanted to explore the fashion universe of spontaneous young energy and fashion to bring to life a story of one beautiful boy and girl shot against a textured backdrop that showcased braided details on hair with a punk spirit running through the styling and soft energy of shoot. I wanted something that was inspired by Bladerunner that could be authentic in the near future.
The girl from our shoot changes in the evening and I wanted to explore colour in a textural way with our same boy showcasing heavier braids featuring textured materials .
I wanted my living mannequin to float seamlessly between the two worlds – so she would not look out of place in either but could exist in both.
Rosie and Leif brought their fresh take on the styling and photo briefs and pulled together the look and feel of the daytime shoot brilliantly into the evening performance demo.

This is the moodboard we created…

Make-up artist Lan Nguyen-Grealis

Lan and I have worked together a lot in the past, and I asked her to come on board as the make-up artist for the event. My brief to Lan was to create looks focusing heavily on the skin, creating a dewy, futuristic finish for the living mannequin who transversed both the surreal and editorial worlds.

The idea was to create a matte but fresh look for the Polaroids we shot during the day, then to intensify the make-up for the evening live event to match the bolder statement hair looks.

Lan is brilliant at watching and assessing the overall style of a shoot and translating this to the make-up, bringing harmony to the final result. I wanted the audience to see this first-hand during the evening and experience how the hair and make-up teams work synergistically on a shoot to create various personas in line with a brief.

Film-maker Roger Spy

Roger and I are continuously collaborating and bouncing ideas off each other. About a year ago, I was working on a block head in the salon using clear hair and Roger came in and suggested that it could work beautifully in an installation, focusing on the role of light – the idea grew from that point.

I’d worked with what I call the mermaid holographic hair previously and really wanted to explore the way it appeared and moved underwater, which is where the idea for the tank and submerged hair began to form.

A large part of my work is exploring the surreal, and I’d seen a show with Issey Miyake using beautiful alien-like mannequins and felt this could be a great showcase for the see-through and holographic wigs.

Roger and I talked through all three elements to form an exhibition concept revolving around reflections and light – creating a subterranean world.

The idea went through a few evolutions, including Roger drawing inspiration from Darth Vader’s death chamber, but the end goal was to keep the surreal constrained to create something editorially stunning but also otherworldly.

Collaborating with Roger and creating film allows me to communicate how hair behaves and moves, which is integral to my work. I want to be able to tell a story with the work I create, exploring unique materials and developing methods of working with them that result in something visually enthralling. We’ve organically begun to build a series of short films showing the impact of light, shape and movement and demonstrating how you can push the boundaries of what’s possible. I’m passionate about developing new methods and using unique materials and there’s certainly a lot more to explore.

Credits:
A collaboration between Johanna Cree Brown and Roger Spy
Music: David Bowie’s “Subterraneans” and “Warszawa”.
Mannequins: Special thanks to Jonathan Berlin at Universal Display

Creative HEAD on Instagram

A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀 Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown. #hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
23 hours ago
View on Instagram |
1/9
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀 Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators. Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships. Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket! #SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
1 day ago
View on Instagram |
2/9
There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
2 days ago
View on Instagram |
3/9
Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨ A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
2 days ago
View on Instagram |
4/9
In what we’re dubbing ‘Super Sunday’ at London Fashion Week, we also headed backstage with Most Wanted Legend @annacofone for the @holzweiler show with @authenticbeautyconceptuk 🤍Anna and the team enhanced the natural texture of each model, delivering a super flattering finish packed with hydration and shine, with a small silhouette close to the head. Key products included the Enhancing Water, Flawless Primer and Indulging Fluid Oil.The end result was relaxed, effortless hair which worked perfectly alongside the statement, oversized silhouettes of the clothing.#londonfashionweek #lfw #authenticbeautyconcept #holzweiler #naturaltexture #sessionstylist #sessionhair #catwalkhair #runwayhair #bts #behindthescenes #naturalhair
In what we’re dubbing ‘Super Sunday’ at London Fashion Week, we also headed backstage with Most Wanted Legend @annacofone for the @holzweiler show with @authenticbeautyconceptuk 🤍 Anna and the team enhanced the natural texture of each model, delivering a super flattering finish packed with hydration and shine, with a small silhouette close to the head. Key products included the Enhancing Water, Flawless Primer and Indulging Fluid Oil. The end result was relaxed, effortless hair which worked perfectly alongside the statement, oversized silhouettes of the clothing. #londonfashionweek #lfw #authenticbeautyconcept #holzweiler #naturaltexture #sessionstylist #sessionhair #catwalkhair #runwayhair #bts #behindthescenes #naturalhair
2 days ago
View on Instagram |
5/9
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement.The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨ Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement. The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
3 days ago
View on Instagram |
6/9
We had a serene start to our Sunday at @eudonchoi with @authenticbeautyconceptuk and hair lead @adamgarland__ 🤍Enhancing the natural texture of the hair through heavy use of Airy Texture Spray, Adam then used a balloon to encourage some texture in the middle of the hair sections as well as using small amounts of the Working Hairspray. The overall vibe to the hair was all about balance and flow, working to enhance the silhouette and contour before adding a low pony at the nape. Simply stunning! #londonfashionweek #lfw #eudonchoi #aw24 #sessionstylist #sessionhair #bts #behindthescenes #authenticbeautyconcept #lowponytail #naturaltexture
We had a serene start to our Sunday at @eudonchoi with @authenticbeautyconceptuk and hair lead @adamgarland__ 🤍 Enhancing the natural texture of the hair through heavy use of Airy Texture Spray, Adam then used a balloon to encourage some texture in the middle of the hair sections as well as using small amounts of the Working Hairspray. The overall vibe to the hair was all about balance and flow, working to enhance the silhouette and contour before adding a low pony at the nape. Simply stunning! #londonfashionweek #lfw #eudonchoi #aw24 #sessionstylist #sessionhair #bts #behindthescenes #authenticbeautyconcept #lowponytail #naturaltexture
3 days ago
View on Instagram |
7/9
It’s a grand ol’ show to prepare for this evening as @richardphillipart leads the hair team for @patrick__mcdowell A/W24. 🤩Using @myorganics_uk Richard and team created bouffant styles, “inspired by opera divas of the past” for 21 models, as well as natural, textured hair looks for 20 additional singers and musicians as part of the opera cast and live orchestra for the show. The looks worked with a variety of hair types and textures, resulting in stunning, striking silhouettes.Excitingly, Richard has a previous and current mentee from the Creative HEAD Activator programme on the team and is due to head to Paris Fashion Week for his debut as hair lead at a PFW show. #hair #hairdressing #hairdressers #hairstyling #hairstylist #lfw #lfwaw24 #AW24 #londonfashionweek #fashionweek #patrickmcdowell #richardphillipart
It’s a grand ol’ show to prepare for this evening as @richardphillipart leads the hair team for @patrick__mcdowell A/W24. 🤩 Using @myorganics_uk Richard and team created bouffant styles, “inspired by opera divas of the past” for 21 models, as well as natural, textured hair looks for 20 additional singers and musicians as part of the opera cast and live orchestra for the show. The looks worked with a variety of hair types and textures, resulting in stunning, striking silhouettes. Excitingly, Richard has a previous and current mentee from the Creative HEAD Activator programme on the team and is due to head to Paris Fashion Week for his debut as hair lead at a PFW show. #hair #hairdressing #hairdressers #hairstyling #hairstylist #lfw #lfwaw24 #AW24 #londonfashionweek #fashionweek #patrickmcdowell #richardphillipart
4 days ago
View on Instagram |
8/9
For show two of Saturday at London Fashion Week we headed backstage for @erdem A/W24 with @authenticbeautyconceptuk 😍Leading the hair team was @adamgarland__, who drew inspiration from Erdem’s main reference, which was 20th century opera singer, Maria Callas. Staying away from a more traditional ballerina bun, Adam created a look dubbed as the ‘Bel Canto Wrap’. Key products included Enhancing Water for prep and Working Hairspray to create the base.#londonfashionweek #lfw #erdem #backstage #bts #authenticbeautyconcept #hairup #sessionstylist #sessionhair #updo #behindthescenes #editorialhair #erdemaw24
For show two of Saturday at London Fashion Week we headed backstage for @erdem A/W24 with @authenticbeautyconceptuk 😍 Leading the hair team was @adamgarland__, who drew inspiration from Erdem’s main reference, which was 20th century opera singer, Maria Callas. Staying away from a more traditional ballerina bun, Adam created a look dubbed as the ‘Bel Canto Wrap’. Key products included Enhancing Water for prep and Working Hairspray to create the base. #londonfashionweek #lfw #erdem #backstage #bts #authenticbeautyconcept #hairup #sessionstylist #sessionhair #updo #behindthescenes #editorialhair #erdemaw24
4 days ago
View on Instagram |
9/9
Loading...