It could once have been argued that the men’s shows were eclipsed by the women’s shows, but that is no longer the case; the past few seasons have seen the boys hold their own. London Fashion Week Men’s (formally known as London Collections: Men) has become a hub for creative hairstyling, unlike the often ponytail-safe-space of many a women’s runway. Gone are the days when a touch of gel was enough for the men – this season hair teams took inspiration from every corner of pop culture to create styles that shouted as loudly as the clothes. We picked five of our favourite standout looks from LFWM S/S18 and got the gossip on the hair heroes that made them happen…
John Vial for Revlon Professional
Christopher Shannon looked back to his teenage years, with models wearing Converse and playing video games in a make-shift living room. John Vial softened their moodiness with pastel hair colours created using Nutri Crème from Revlon Professional, while their just-rolled-out-of-bed styles were curated through a cocktail of Revlon Professional Style Masters Hairspray and American Crew Grooming Spray.
Matt Mulhall for Fudge Professional
A gang of ’80s club kids put on their gladrags for the Topman presentation, their hair damp with sweat as if they had spent hours dancing. Matt Mulhall began with wet hair and applied Fudge Professional Hair Gum all over. He then blow-dried the product in, and moulded the shape using more Hair Gum Some of the New Romantics had their hair covered in glitter, and the styles were secured with Fudge Professional Skyscraper Extra.
Philipp Haug for label.m
With a collection that looked to the ‘peace and love’ movement of the ‘60s, it seemed only right that the hair at Bodybound would take inspiration from a young Mick Jagger. Phillip Haug applied label.m Volume Mousse and wrap dried hair from side to side with the label.m cushion brush and tourmaline dryer. Fringes were brushed forward and separated slightly with label.m Matt Paste for just the right amount of undone rebelliousness.
Yumi Dingle for Bumble and bumble
As unexpected muses go, nobody saw Teletubbies coming – and yet the ‘90s retrospective at Bobby Abley felt modern and, dare we say it, cool. Yumi Nakada-Dingle prepped hair with Bb. Thickening Hairspray and blasted it with a dryer. He then sectioned it on the top into a grid, and tied in place with coloured elastics. Mini straighteners smoothed out each section, tips were painted with Bb. Color Sticks and finished with Bb. Strong Finish Hairspray.
Anna Chapman for L’Oréal Professionnel
The boys went wild at KTZ, taking style tips from Lord of the Flies with a rebellious attitude that suggested this was a grownup free zone. Anna Chapman used L’Oréal Professionnel Tecni.ART Pli on damp hair to give it substance and hold. Once the hair was dried off, she combined L’Oréal Infinium Hairspray and a hairdryer at the same to push in some unusual shapes. The look was finished with L’Oréal Professionnel Tecni.ART Density Material Wax for some added grit and grime.