Fake it instead of making it – Julien Guyonnet explains why some hairdressers are choosing to embrace synthetic hair at Fashion Week shows
We often believe that the real deal is best. However, recently some stylists, such as Eugene Souleiman at the iconic Jeremy Scott A/W18 show, have opted to style with synthetic hair in place of human. Why is this, and what does it mean for the season’s hair trends?
Firstly, synthetic hair can be less unpredictable than real human hair, as it has been created for the purpose of styling. “Synthetic hair or monofibre, has a memory,” says Julien Guyonnet, creative director of ThreeV Hair Salon in Notting Hill, an expert in synthetic extensions using Prostyles’ ProHair. “The hair bounces back into place and doesn’t need much effort to style. However, it looks and feels much like human hair, making it seem very natural.”
Synthetic hair can also be kinder for whomever is wearing it. “As monofibre is three times lighter in weight than human hair, it doesn’t damage the clients’ own hair,” explains Julien. “Also, there’s no use of chemicals or glue when attaching or removing the synthetic hair, meaning it’s safe, easy and avoids chemically damaging the client’s skin or hair.”
Synthetic hair can be used to add texture, length, or even as a statement in itself. For inspiration, look to Syd Hayes for BaByliss PRO at Sadie Williams and the supersized volume, or the extra length added to ponytails by Maric Kovacs for TIGI at Mark Fast. Then there were the cartoonish wigs by Eugene Souleiman for ghd at Jeremy Scott, which were deliberately shiny and synthetic . “Fake hair looks more realistic than ever before, but I’ve also seen many different colours of monofibre being used to create a unique and vibrant look on models,” says Julien. “Also, different textures, such as waves and curls, can create different effects that stand out. Monofibre is very versatile, and fits in to any style or trend – it can be adapted from classic to avant-garde.”