The textured lob

Creative HEAD has partnered with BaByliss PRO to challenge three of the most exciting hair talents of the next generation – 2017 Most Wanted Session Stylist, Syd Hayes, The It List 2016 Fashionista, Issey Hyde, and The It List 2017 It Guy, Ky Wilson – to create a hair look they love. So far, we’ve revealed Ky’s two looks, the knot and the Ky’Dot, Issey’s chic style and textured, lived-in waves and now it’s Syd’s turn

The newly crowned 2017 Most Wanted Session Stylist ranks among fashion’s most exciting talents, creating looks inspired by London’s youth culture and regularly collaborating with leading photographers such as David Sims, Juergen Teller, Alasdair McLellan and David Bailey. His work has featured in Vogue, Self Service, i-D and Love, and he has led fashion shows for brands such as Christopher Shannon, Pringle of Scotland, Sibling, Versus, Matty Bovan, Mary Katrantzou and Hogan. Syd is also a brand ambassador for BaByliss PRO. Here’s his first look…



“Nineties straight hair is back”

Tip: Run your hands through the hair to create a windswept texture and apply hair cream to smooth any flyaways.


EVO Root Canal Spray
BaByliss PRO ItaliaBRAVA hairdryer
BaByliss PRO Titanium Expression Ultimate Styler
Mason Pearson brush
Kiehl’s Silk Groome

Like what you see? Syd is hosting an interactive evening that promises to be full of inspiration and wonder on 20 November in London as part of Creative HEAD’s first ever Featured Artist LIVE Event. Come ready for anything as you’ll have the chance to walk around and dissect his creations, fully immersing yourself in his hair-obsessed world. Challenge, imagine, explore… and have fun. Buy tickets HERE!

Most Wanted Awards

Most Wanted Awards

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The Coterie


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