1) Stock professional only products and tools
2) Always have testers of wet products available
3) Clearly price all items
4) Keep displays spotless and fully stocked
5) Monitor speed of sales
6) Have an electrical tool/test bar
7) Use junior team to demonstrate electrical tools during peak seasonal times
8) Offer team incentives
9) Use quality branded bags
10) Offer gift wrapping on high end purchases
Ken West is director of business experts 3•6•5 – email him on KenW@365Hair.com