What I’ve learned… about creating an award-winning image

Back in January, we started talking about the Modern Shag, predicting it would be the coolest hair trend of 2017. And guess what? We were right! The modern shag began making ripples in the hair world last year when Selena Gomez – the girl with the most amount of Instagram followers in THE WORLD – opted for this face-flattering cut, and the above cut by Sam Burnett, founder of Hare & Bone in London and Global Style Council member for KMS, was named the 2017 Most Wanted Hair Trend by us in September. Here, he reveals how he created the style and what inspired him to create one of the most iconic looks of 2017…

“The image was inspired by emerging trends in fashion, which has seen a ’70s revival over the past couple of years. I also wanted to work with the natural textures of the model’s hair and express their individuality. I foresaw that layers were making a comeback, along with massive influences from the ‘70s Gucci movement. This compelled me to cut the modern shag shape.

“The layers within the hair release and enhance the natural texture and really complement the model’s features. The colour also adds to the story – the deep velvety brown base colour complements the model’s skin tone and reflects the current trends, making it relevant now with purple be pegged as the big colour for 2018. Contrasting balayage flashes were also added to draw the eye to the style’s focal points and also to enhance movement in the hair.

“A key point I would make to any stylist looking to take inspiration from this image would be to really consider the whole look – the bigger picture. It’s not just about the hairstyle or the cut and colour working together; the model/client has to suit the look. If it’s for a photographic collection, the clothes and styling need to work seamlessly together. Also, photography and lighting can make or break a great hair image. Finally, it’s about creating a continuous flow between the whole image collection.”