New trends for 2018
I think there are a couple of key areas we will see colour moving within this year.
Firstly, I’m seeing a move back towards highlights – especially a technique called Baby Lights. This is a technique that we launched in our salons last year and has really inspired our team and clients to work with highlights and more technical sectioning patterns again. Baby Lights are ultra-fine foils expertly placed to create the most natural and multi-tonal blend of colour. With Balayage still being a very strong trend, I think Baby Lights will help move this forward, often combining both Baby Lights and Balayage together, giving clients beautifully blended colour that looks great when worn both up and down.
This move toward the importance of professionally placed salon colour is very exciting. It’s wonderful to see a revival of highlights but in a fresh and modern way, blending tried and tested techniques with trend-driven modern twists.
Secondly there’s definitely a movement to the ultra-vibrant and strong use of colour across all age ranges. For my colour collection this year I worked with bright colours in different ways to create bold and strong colour looks. For me, bright colour must be worked with in a tasteful way and it is often associated with a younger client base. However, Wella Professionals’ Color Fresh CREATE provides a palette of colours to expand this to many more clients of all ages and it had quickly become a favourite in our salon.
The Pantone colour of 2018 is Ultra-Violet, a rich and bold purple violet hue that can be incorporated into looks a number of different ways. Pantone colours always provide great inspiration and this year I think the purple hues will be bold and vibrant, shifting away from the pastel hues that have dominated looks in the past year or so. I’ve already been enjoying playing with a bright purple palette in my collections and in the salon for my clients.