Promotion – Aveda

Seeking colour without compromise? It was a no-brainer for Edward James to partner with Aveda and its exemplary vegan colour portfolio…

Edward James Salon

The essence of the Edward James brand is the delivery of incredible results with an unforgettable experience for each and every client. And that’s why Edward James, owner of three salons in south-west London, decided to partner with Aveda – a shared commitment to ingredients, sensorial experiences and results. 

Edward James

Edward James

What three words would you use to describe your brand?  

Edward James: Personalised. Caring. Premium. 

Why did you choose Aveda as your partner of choice? 

EJ: The Aveda brand ethos parallels with ours: quality haircare that delivers results primarily, but also is environmentally and socially responsible and cares for hair using naturally derived ingredients. It gives you the ability to personalise every single client’s hair colour, every time. Colour performance and delivery is not something we compromise on, and neither does Aveda Full Spectrum Colour. 

What makes Aveda colour so special? 

EJ: We can deliver bespoke colour for every client. The colour results are less dense and have more depth too, which clients love. What’s more Aveda colour gives your clients full grey coverage. The new colour formulations leave hair looking incredibly shiny, to the point that we’ve had new clients through simply because they loved the healthy, shiny appearance of other clients’ hair. 

What is the biggest learning curve you’ve had to navigate? 

EJ: Consistency is vital. We’ve worked hard to create a culture of sharing knowledge and delivering a consistent guest experience. 

Full Spectrum

This Veganuary, are you thinking enough about what’s inside your products? Aveda’s Full Spectrum Permanent Vegan Treatment Hair Colour features 96 per cent naturally derived ingredients, along with a new exclusive alkaliser technology. This tech allows for enhanced colour penetration, processing 100 per cent grey coverage in just 30 minutes! Everything is covered – an expanded palette of customisable colour, a new aroma, and a 100 per cent recycled aluminium tube

Explore limitless opportunities with bespoke Aveda hair colour. Join the Aveda professional hair network. Call 0370 192 5650 or email |@avedaprouk