Ego is in the name, but you won’t find it in the team

Wander down Chelsea’s iconic King’s Road and you’ll find local hero Lockonego, a salon stuffed with A-list clients and premium talent. Here, customer service is absolutely king, with a crew that’s focused on delivering not only beautiful hair but a flawless experience. Meet some of the team keeping West London hair looking wonderful 

Photography by Harvey Williams-Fairley

Jonathan Long, co-founder (@jonnylockonego) 

Ben [Cooke, co-founder] and I didn’t put our names above the door. It isn’t my intention to put Jonny up front; I’m the one who sits behind, there to help motivate. I love my team, I’m their biggest cheerleader and I try to push them to fulfil their potential. We understand the value and attraction of being a flexible employer but with that family feel so that the individual feels part of a team, rather than a contractor. We’re currently recruiting part-time and full-time roles for just such people. It’s about keeping that core Lockonego team to maintain the value and standards but adding skilled, passionate professionals to work around them. 

Antony Rawlings, creative director and manager (@antonylockonego) 

I was in sales and education at Redken, and spent a lot of time with big salon names. I loved it but I was keen to get back in the salon and I chatted to Jonny and it felt right. I was going to go in and change it up, and many of the team have been there a long time and I needed to know they’d be responsive to that. It’s about building businesses, building columns, and keeping clients coming back. After my first year here, bringing in what I’d learnt at Redken and working with lots of salon businesses, our retail grew 42 per cent and business was up 13 per cent. It was brilliant, like flicking a switch and thinking differently. 

Bee Cottington, artistic director (@thecolourconcierge)

I joined through Instagram – one of the stylists reached out, I needed a change and I loved the vibe. You can get lost on a conveyor belt in some salons but everyone had been here a long time, and that showed they had clearly been nurtured. As a colourist I’m also a magpie – I’m always looking for the next shiny new technique. 
I do expensive blondes, and there’s a lot of artistry in creating a colour that looks really natural. I love going through what Redken posts on Instagram, no one is afraid to share formulas and ideas because we’re all family.  I wouldn’t work anywhere now that doesn’t have Shades EQ. 

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