Enter another colour dimension

Take colour consultations to a whole new level with House of Color and CHROMA ID from Schwarzkopf Professional

Searching for EVEN more colour inspiration? For the first time ever, Schwarzkopf Professional have integrated Augmented Reality functionality into the House of Color app, powered by CHROMA ID. As hairdressers this gives you exciting new opportunities to engage with clients during consultations, while also managing expectations.


The House of Color app 

During colour consults, clients can virtually ‘try on’ personalised colours as part of the consultation experience. The perfect multi-functional assistant in your daily colour business, House of Color also offers the perfect formula creation based on clients’ profile, their individual needs and desires. The app also allows you to save your clients’ information and colour history.

But that’s not at all – for each of the nine looks created with CHROMA ID, detailed step-by-step content is also available for limitless colour inspiration.

On the app you’ll also find the latest inspiration from the catwalk, as showcased by the current collection of Essential Looks. Plus from March, Schwarzkopf Professional’s Essential Looks Collection will feature the trend #CAMOUFLAGING, a showcase of pastel colour melts created with CHROMA ID – perfect for spring/summer 2020.

To find out more, visit www.schwarzkopfpro.com.

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