Evolve together with #mydentity

With the launch of #mydentity in the UK, Guy Tang hopes to not only provide colourists with in-demand shades, but empower them to create the colours they’ve always dreamed of

I’ve struggled with my identity. Overcoming these challenges made me stronger”
– Guy Tang

Mr Tang didn’t always know what kind of person he wanted to be, or where he fitted in. With the launch of #mydentity in the UK, he hopes to not only provide colourists with in-demand shades, but empower them to create the colours they’ve always dreamed of.

Scroll through Guy Tang’s Instagram feed and you wouldn’t think he’d ever suffered from an identity crisis. With 2.2 million Instagram followers, to say he is a social media sensation is an understatement. But growing up it was a different story. He didn’t know who he was, what he wanted to do in life, or what his purpose was. Then he found hair and he found his direction.

“I found my purpose. It was to make a difference; change the world by doing hair”

Guy adds: “I wanted to be a friend, a #hairbestie, and inspire other stylists just like me to find their identity, because I had such a hard time finding mine.”

From this grew #mydentity. “I created #mydentity because I wanted to customise colours that we all dream of – hues that are missing from today’s hair colour,” he explains.

“I wanted to create a range that brings back the fun and excitement in our industry.” However, most of all, he wanted to create a community that empowers the #hairbestie family, and enables all colourists and stylists to find their #mydentity, “because when you know who you are, you have the courage to do anything you dream”.

With the support of millions of #hairbesties around the world, you can now create the most in-demand hair shades of the season with Guy Tang’s #mydentity.

It’s the first influencer brand created by the biggest social media superstar in the professional hair industry – and it’s finally arrived on UK shores, with nearly 50 new shades set to join the collection this summer!

#mydentity is available exclusively from Salon Success and Salon Services. For preferential pricing, full salon support, launch kits and education visit salon-success.co.uk/mydentity or call 0845 659 0011.For the convenience of shopping online and in store visit: www.salon-services.com

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