Five business lessons we learned at Wella RED Business Network Live

by | Feb 1, 2024 | Business, Ireland, News, People

We grabbed what you need to boost your business from the fascinating speaker line up

WELLA RED BNL 24

In a two-day celebration of inspiration and motivation, Wella RED Business Network Live welcomed guests to the Rum Warehouse of the Liverpool Titanic Hotel where more than 250 salon owners, managers and their teams gathered to hear from a carefully selected agenda of speakers from outside the hairdressing industry. The lineup consisted of business experts, creatives and professionals with exciting life experiences, passionate stories and useful tips, to provoke thoughtful discussion, valuable guidance and networking opportunities... and we’ve got five business lessons to share from them to help you better your business! 

WELLA RED BNL ALISON EDGAR

Alison Edgar MBE

Focus on the right thing

“When your ‘why’ is strong, you can’t go wrong,” says author and sales expert, Alison Edgar MBE, who is on a personal mission to teach business how to thrive and survive. Sharing ideas from her most recent publication Smash It! The Art of Getting What YOU Want, Alison emphasised how your mindset is your motivator.  

“You have to treat others how they want to be treated,” said Alison. “Next time you’re faced with a struggle, ask yourself, can I control it? If not, you can change how you react. Avoid wasting time on something you can’t control, and instead find time to strategise the things you can control, like filling your diary and motivating your team.” 

One of the practical tools Alison is known for is ‘Alison Edgar’s Big Balls’ on how to not drop the ball. 

WELLA RED BNL 24 SARAH YORKE

Sarah Yorke

WELLA RED BNL 24 RICHARD SHOTTON

Richard Shotton

Build your brand, build their trust 

Sarah Yorke, founder of The Stylebook family, faced the challenge of finding new clientele when she relocated. Having used sites like Rightmove and Autotrader, Sarah envisioned a platform that hairdressers, salon owners and qualified students could use to access available opportunities and form networks in the industry. “It was important for me to create the Stylebook Education to differentiate the quality and abilities of work from the Stylebook Directory, as well as the purpose and intention of what opportunities people are seeking,” said Sarah. “The Directory had to be refined to be recognised as a trusted platform, that’s the only way you can guarantee customer trust.” 

Customer trust is crucial in your businesses ability to grow, and word-of-mouth is out of your control, so oftentimes it can feel like a dead-end. “Work with human nature, not against it and understand human biases,” said. Richard Shotton, author and expert in applying behavioural science to marketing. “People use effort as proxy for quality. Be more transparent about the efforts that go into something, and it will be recognised.” 

wella red bnl panel

(left to right) Darren Messias, Natasha Grossman, Steve Rowbottom, Sarah Mason, Colin McAndrew

Maintain the interest, retain the talent 

A panel on the secrets to success shared valuable ways people can adapt their ideas to propel their salons. 

“Creativity, consistency and service are fundamental,” said general manager of HOB Salons, Natasha Grossman. “We foster a win-win culture, finding out the individual goals of the team and if they’re successful, then we’re successful. We’ve met all our KPIs since implementing this.” 

“We work with different levels of KPIs for different stylists’ performance levels,” added Colin McAndrew, managing director of Medusa. “Having real, strategic promotion points, at two times per year, encourages the right expectations for our team and their career path progression is important.”  

Managing director at KH Hair, Darren Messias, also encourages career pathing. “It’s important the team knows the company and what it can offer them,” said Darren, “New team members will always have an induction to be introduced to all the roles they will be able to work towards from trainer or tutor to salon manager or franchisee.” 

Retaining team members and nurturing them through their progression journey is also vital to the business at Westrow. The Westrow Academy has noticed new methods for recruitment through their young talent. “We get the kids to attract the kids,” admitted Steve Rowbottom. “They’re a great model for recruitment, through social media networks. We create a safe place for kids to come, that they want to come to – they have to be happy.” 

Similarly, Sarah Mason, salon director at Sarah Mason Professional, has also felt the impact of using social media – managing all pages herself and seeing that a staggering 98 per cent of bookings comes from its Shopify account on Instagram. 

“I don’t want to promote an unrealistic perception on social media. I want to be touchable and for people to relate to what I do for a living,” said Sarah. “It’s very important for us to be who we are and share filter-less work.”

 WELLA RED BNL 24 CHRISTIAN HOWES

Christian Howes

WELLA RED BNL 24 DANIEL ASHVILLE

Daniel Ashville

Technology alone isn’t the answer 

Digital marketer and data expert Christian Howes argued that while data can play into marketing and give you alternate perspectives with the way consumers behave, technology alone isn’t the answer. “You need the human intelligence layer in order to interpret the data and utilise it affectively.” 

Daniel Ashville, founder of Ashville Aggregates, has grown his brand awareness by reaching a new generation through Instagram, TikTok and YouTube. “People do for people and people buy from people,” he said. “Put your team’s needs before your own to make them feel valued. Different people are motivated in different ways, but you must know them and communicate with them. It’s the only way you’ll get the best out of them.” 

WELLA RED BNL 24 PROF STEVE PETERS

Prof. Steve Peters

WELLA RED BNL 24 JONO LANCASTER

Jono Lancaster

WELLA RED BNL 24 ELLIS WATSON

Ellis Watson

You matter too! 

Psychiatrist and neuroscience specialist, Professor Steve Peters, touched on his mind management model. “I have seen patients that don’t need a doctor, they need to understand their own mind,” said Steve. “The ability to manage yourself is one of the most important success factors. Ask yourself: are you managing your mind optimally? And are you looking after your psychological health?” 

Another advocate for self-consideration is Jono Lancaster, who was born with the rare Treacher Collins syndrome, which causes facial differences. “We all have differences, unique difference that need to be celebrated and encouraged,” said Jono. “Almost daily, we get asked how are you doing? But how many times do we answer honestly? You have the power every day, a single sentence, a single handshake, a passing conversation that could change someone’s life.” 

A true believer in nurture over nature, business leader Ellis Watson found that he’d put so much effort into nurturing others and their careers, that he wasn’t participating enough in his own life. “I wasn’t pressing the ‘sod it’ button for myself. Your business is fuelled by your passion and energy – the most important way to progress your career. Don’t underestimate the power of human interactions and remember that your attitude is more important than your resources.” 

Creative HEAD on Instagram

A sleek, sophisticated ponytail from @tonyastylist. The definition of understated glamour, @kevin.murphy product has been layered perfectly to create the sleek finish.Model: @savannaleighjamesMake-up artist: @cherishbrookehill#backstage #ponytail #hairstylist #haireducation #hairtutorial #occasionhair #glamhair #hairtransformation #kevinmurphy #editorialhair #editorialstylist
A sleek, sophisticated ponytail from @tonyastylist. The definition of understated glamour, @kevin.murphy product has been layered perfectly to create the sleek finish. Model: @savannaleighjames Make-up artist: @cherishbrookehill #backstage #ponytail #hairstylist #haireducation #hairtutorial #occasionhair #glamhair #hairtransformation #kevinmurphy #editorialhair #editorialstylist
9 hours ago
View on Instagram |
1/9
@charlottepaintshair is serving up a sweet treat with this delicious caramel colour correction 🤤Swipe for the before to see how Charlotte revived @gina.keady's weave extension colour and blended warm brunettes throughout, leaving her with this golden, rich goodness!#hair #hairdressing #hairdresser #haircolourist #brunettehair #brunette #brone #colourtechnique #hairtransformation #caramelbalayage #reversebalayage #warmbronde #colourcorrection
@charlottepaintshair is serving up a sweet treat with this delicious caramel colour correction 🤤Swipe for the before to see how Charlotte revived @gina.keady's weave extension colour and blended warm brunettes throughout, leaving her with this golden, rich goodness!#hair #hairdressing #hairdresser #haircolourist #brunettehair #brunette #brone #colourtechnique #hairtransformation #caramelbalayage #reversebalayage #warmbronde #colourcorrection
@charlottepaintshair is serving up a sweet treat with this delicious caramel colour correction 🤤Swipe for the before to see how Charlotte revived @gina.keady's weave extension colour and blended warm brunettes throughout, leaving her with this golden, rich goodness!#hair #hairdressing #hairdresser #haircolourist #brunettehair #brunette #brone #colourtechnique #hairtransformation #caramelbalayage #reversebalayage #warmbronde #colourcorrection
@charlottepaintshair is serving up a sweet treat with this delicious caramel colour correction 🤤 Swipe for the before to see how Charlotte revived @gina.keady's weave extension colour and blended warm brunettes throughout, leaving her with this golden, rich goodness! #hair #hairdressing #hairdresser #haircolourist #brunettehair #brunette #brone #colourtechnique #hairtransformation #caramelbalayage #reversebalayage #warmbronde #colourcorrection
16 hours ago
View on Instagram |
2/9
With new IGORA Vibrance from @schwarzkopfprouk, you can deliver trending hues, colour without commitment and much MORE! Hear from @vsvstylist of @londonrdhair what makes the ever-evolving, better than ever IGORA Vibrance just so special 😍 From the integrated FIBREBOND Technology to the endless service options to help with colour maintenance, with the relaunch of IGORA Vibrance, you can do MORE than ever before. Find all the looks, complete with step- by-step techniques at schwarzkopfpro.com/vibrance. #AD #SchwarzkopfProfessional #Igora #IgoraVibrance #HairColour #HairColourist #ColourServices #MoreToCreate #Hair #Hairdresser
With new IGORA Vibrance from @schwarzkopfprouk, you can deliver trending hues, colour without commitment and much MORE! Hear from @vsvstylist of @londonrdhair what makes the ever-evolving, better than ever IGORA Vibrance just so special 😍 From the integrated FIBREBOND Technology to the endless service options to help with colour maintenance, with the relaunch of IGORA Vibrance, you can do MORE than ever before. Find all the looks, complete with step- by-step techniques at schwarzkopfpro.com/vibrance. #AD #SchwarzkopfProfessional #Igora #IgoraVibrance #HairColour #HairColourist #ColourServices #MoreToCreate #Hair #Hairdresser
1 day ago
View on Instagram |
3/9
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown.#hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
A beautiful bow from @davidebarbieri_ for @mspike at the BAFTA Film Awards 🎀 Intricate, elegant and effortlessly chic, the elevated hair up perfectly complimented Rosamund's Dior gown. #hair #hairdressing #hairdresser #hairbow #awardshair #bafta #baftafilmawards #hairup #updo #occasionhair #hairstylist #celebrityhairstylist
1 day ago
View on Instagram |
4/9
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators.Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships.Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket!#SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
FIVE THINGS YOU NEED TO KNOW ABOUT SALON SMART 👀 Creative HEAD magazine’s annual business networking event returns to London next month. We'll be providing a whole day of new insight, learning and inspiration, delivered by industry experts and innovators. Hosted at a London riverside venue, Salon Smart provides a chance to re-energise body and mind with a jam-packed agenda featuring solo talks, group discussions, topical debates and live Q&A. Throughout the day you’ll find opportunities to network with your peers and gain invaluable connections that could become lasting partnerships. Get inspired to progress your business to the next level. Join us at Salon Smart! To get your name on the guest list, get your ticket at creativeheadmag.com/store. Plus, if you sign up to Creative HEAD emails, you'll receive a £20 discount on your first Salon Smart ticket! #SalonSmart24 #Hair #Hairdressing #Hairdresser #Salonowner #Barbering #Barbershop #BarbershopOwner #UKSalon #IrishSalon #SalonBusiness #SalonSmart #SalonManager
2 days ago
View on Instagram |
5/9
There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
There’s just FOUR WEEKS to go until Salon Smart returns to London for a jam-packed day of inspiration, advice and networking for salon and barber shop owners and managers. Hear from like-minded experts from across the industry, as they help YOU to build a better business. Not got your ticket yet? Spaces are limited, so head over to creativeheadmag.com/store to secure your spot. Don’t say we didn’t warn you! #salonsmart24 #hair #hairdressing #hairdresser #salon #uksalon #salonowner #salonmanager #barbering #barbershop #businessevent #hairevent #irishsalon
2 days ago
View on Instagram |
6/9
Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
Our final show of Sunday saw us backstage for @helenanthonyofficial with @schwarzkopfprouk and hair lead Philipp Haug of @hauglondonhaus ✨ A fusion of textures, Philipp and the team delivered undone waves alongside swept back sections, held in place with some OSiS G Force gel. On models with shorter strands, OSiS Flex Wax was used to sweep the hair back for a feeling of strength, while ends were left more natural with movement. Chic, sophisticated and with a sprinkling of glamour, it made for the perfect style to accompany the strong tailoring of the clothing collection. #londonfashionweek #lfw #helenanthony #schwarzkopfprofessional #osis #sweptbackhair #sessionstylist #bts #behindthescenes #runwayhair #slickedbackhair
2 days ago
View on Instagram |
7/9
In what we’re dubbing ‘Super Sunday’ at London Fashion Week, we also headed backstage with Most Wanted Legend @annacofone for the @holzweiler show with @authenticbeautyconceptuk 🤍Anna and the team enhanced the natural texture of each model, delivering a super flattering finish packed with hydration and shine, with a small silhouette close to the head. Key products included the Enhancing Water, Flawless Primer and Indulging Fluid Oil.The end result was relaxed, effortless hair which worked perfectly alongside the statement, oversized silhouettes of the clothing.#londonfashionweek #lfw #authenticbeautyconcept #holzweiler #naturaltexture #sessionstylist #sessionhair #catwalkhair #runwayhair #bts #behindthescenes #naturalhair
In what we’re dubbing ‘Super Sunday’ at London Fashion Week, we also headed backstage with Most Wanted Legend @annacofone for the @holzweiler show with @authenticbeautyconceptuk 🤍 Anna and the team enhanced the natural texture of each model, delivering a super flattering finish packed with hydration and shine, with a small silhouette close to the head. Key products included the Enhancing Water, Flawless Primer and Indulging Fluid Oil. The end result was relaxed, effortless hair which worked perfectly alongside the statement, oversized silhouettes of the clothing. #londonfashionweek #lfw #authenticbeautyconcept #holzweiler #naturaltexture #sessionstylist #sessionhair #catwalkhair #runwayhair #bts #behindthescenes #naturalhair
2 days ago
View on Instagram |
8/9
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement.The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
Day three of London Fashion Week included a visit to the backstage of @supriya_lele with @babylissprouk and hair lead @sydhayeshair ✨ Effortless, undone cool girl hair was the main focus for the show, with Syd and the team working their magic to enhance the natural texture sported by model’s. For those with super straight lengths, a slight wave was added for additional movement. The star of the show for creating the desired finish? The BaByliss PRO Falco hair dryer, a session essential for Syd and the team! #supriyalele #babylisspro #londonfashionweek #lfw #backstage #bts #sessionhair #sessionhairstylist #sessionstylist #naturaltexture #behindthescenes #runwayhair
3 days ago
View on Instagram |
9/9
Loading...