Two-times 2023 Most Wanted winner, Chris Foster, shares his advice on how to take your career to the next level in 2024
A new year for many marks a fresh chance to work on career and personal goals. If you’re looking to build your profile and discover new business opportunities, consider this your failsafe guide.
Already renowned for his innovative approach to online training, Chris Foster has launched his latest course, The One Programme. It’s designed to help hairdressing professionals around the world to enhance their reputation through the power of marketing and personal branding. Speaking exclusively to Creative HEAD, Chris shares his top tips for building your profile and making 2024 your year.
- Create a stellar portfolio:
“Transform your portfolio into a visual masterpiece. Display your varied talents and artistic flair with high-quality imagery, thoughtfully arrange them on your website and remember, a mesmerising portfolio is a magnet for clients and peers.”
- Sharpen your bio for maximum impact:
“Revamp your biography. State the unique problem you solve, to draw in people that are eager for your expertise. Add a zing with a catchy tagline that defines your role and how you help – this isn’t just a bio; it’s your professional anthem.”
- Leverage competitions for recognition:
“Dive into competitions! They’re not just contests, they’re platforms to showcase your skills and network. Whether you win or simply participate, these events are goldmines for credibility and exposure. Use these stages to flaunt your skills and bask in the recognition you deserve.
- Network like a pro:
“Network, network, network! It’s the golden ticket in our industry. Be a fixture at industry events, join professional circles, and collaborate with other creatives. Use your website to flaunt these connections and memberships; a robust network isn’t just about opportunities, it’s a testament to your credibility.”
- Carve out your unique brand:
“Craft a brand that’s undeniably you. Make sure it’s consistent across your digital footprint – from your logo to your colour palette. This isn’t just branding; it’s about imprinting your unique style in the minds of key people of influence in the industry.”