100 salons, one big night! Yesterday, the Big Hair Do – in inclusive partnership for a second year with Schwarzkopf Professional – returned, sweeping the nation with a party atmosphere, sending tills a-ringing and leaving heads adorned with mighty fine style.
Up and down the country, balloons were bouncing, gin bars were clinking… Branded cupcakes were bountiful – and even the red carpets, rolled out for anticipated clients. And of course, the order of the day: hair! From curl classes to shade shake-ups and reviving rituals at the backwash, guests attending a Big Hair Do got a glimpse of the incredible services available at their local salons and a chance to meet the fabulous teams behind the salon doors.
At Billi Currie in London’s Marylebone, new clients had signed up within the hour thanks to the Big Hair Do buzz.
“This has been my very first Big Hair Do and I’m loving it!” said Bill Currie colour expert, Lesley Jennison. “I love the fact we’ve opened the salon to meet people in the area – because it’s where people live, it’s not just a destination location. It’s brilliant for people to come in, who maybe don’t know us, and realise there’s a fabulous salon around the corner with such a passionate team.”
As well as connecting with the local community, the Big Hair Do gives salons a chance to collaborated with local businesses for mutual benefit – reaching untapped customers, re-engaging dormant clients and introducing new services and retail to loyal regulars.
Participating salon KJM Salons in Fleet took the opportunity to hook-up with local fashion boutique Experience, putting on a fashion show for guests as part of its Big Hair Do agenda. There were also makeovers with Look Fabulous Forever, the brainchild of a long-standing client, and skin consultations from Arbonne. Alongside supporting other nearby businesses, the team showcased the salon’s offerings – introducing to guests the new Schwarzkopf Professional TBH colour range and highlighting the team’s styling skills with curls stations and updo demos, plus ramped-up retail sales with some one-night-only incentives that saw products flying off the shelves.
Local radio station Dream 100 joined Clacton-On-Sea salon Hoop, as crowds amassed for the spin-to-win game, plus braid and wave masterclasses and of course the Big Hair Do staple – a glass of fizz. While, over in Newcastle, the team at Sassine focused on product consultations, selling out at speed. Colour readings and style advice were also on hand.
A wood-fired pizza van and pop-up bar were just two of the highlights at Quorn’s Mewies and Indy, going down an absolute treat – as did the salon’s Big Hair Do ambassador, the salon pooch Jeff! Guests walked out with gorgeous waves, while gents enjoyed some sharp styling. Meanwhile, at Rainbow Room International in Bearsden, lucky attendees tucked into sushi and canapés whilst enjoying speedy styling and make-up makeovers.
The Hair Gallery in Brackley paired a blowdry bootcamp and styling advice station with a pop-up shop, allowing guests to cultivate a new wardrobe to complement their swish-worthy hairdos. And at Headlines in Tarleton, festival makeovers and mini treatments were al the rage, and the team donated all proceeds from a Big Hair Do raffle to its local Woodlands Animal Sanctuary.
Claire’s Hair Salon in Watergrasshill and Clare M Hair & Beauty in Perth both convinced clients to brave pop of colour with Schwarzkopf Professional’s BlondMe Pastel Mini Makeovers, while Envy in Kings Lynn brought the glitter party, which drew clients old and new.
Said stylist at Envy, Holly Ambrose: “It’s been a really nice mix of some of my regular ladies, and their family and friends. Some are new faces that have seen it advertised on Facebook, or have brought their friends along.”
Guests left laden with Big Hair Do goody bags packed with products and incredible offers for future bookings – a surefire way to leave columns brimming for months to come.
Until next time…