Get the look: hair barcoding at KWK by Kay Kwok S/S24

Promotion – Schwarzkopf Professional

Come backstage with session styling stalwart Nick Irwin, as he creates an otherworldly hair look for KWK by Kay Kwok S/S24

Kay Kwok is a Hong Kong fashion designer known for his futuristic and contemporary designs. He combines avant-garde fashion with digital influences to create an unconventional aesthetic, perfectly exampled by a 3D-printed custom-made art piece designed for Beyoncé’s Renaissance tour.

His first time working with Kay Kwok, this season Nick Irwin transported us to another planet with a futuristic hair look centred around the concept of hair barcoding. The idea behind the show was to tap into Kay’s references towards futurism, while also maintaining the individuality of each model. With this in mind, Nick and his team were able to craft an almost barcode-like effect using a gelled strip placed in certain areas of each model’s hair. 

The perfect styling detail to accentuate the fashion forward looks which hit the runway, a small gel strip was added in just one area of the hair. “Depending on what their hair is naturally like – what their nuance is – we’ve dialled them up in a different way but brought them together by using a few particular Session Label products,” explains Nick. 

The Session Label hero products

The Jelly
“We’ve set the hair with a great product called The Jelly, which gives you a glossy, almost plastic, futuristic feel with the finish. It’s a lightweight gel that you can comb and manipulate the hair with.”

The Coat
“The Coat is a super, super light shine spray. If you use lots of it and spray close to the head, it makes the hair super glossy. We’ve used that with a wide-tooth comb over the surface to a give an almost barcode-like feel to the hair.”

The Strong
“To make the hair hold in the area we’ve added the gel strip, we use The Strong – a super strong hold hairspray.” 

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